The Ledger
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EO Products founders lacked financial stability for their first 18 years
“You know, we did not have, we didn't have money really for the first 15 to 18 years.”
Brad Black: EO Products succeeded by simply not going out of business
“We're not such great business people. We're really great not going out of business people. We haven't had the luxury to go out of business or not to make it work. There's never been a choice not to be successful, not to make it work.”
Bloomingdale's only ever placed a single order with EO Products
“It crushed it, but crushing it from the other side, I think they ordered once.”
EO Products lowered prices by simplifying formulas and cutting profit margins
“We use many of the same ingredients, however, instead of using a rose, essential oils, we may keep it to citrus. Or instead of putting in a lot of extracts, which are expensive as well, we would, you know, do a much smaller amount. So we simplified formulas. I…”