Susan Griffin-Black and Brad Black co-founded EO Products while married. Following their divorce in 2007, they continued running the business together.
Opinion
Griffin-Black: Private equity ruins natural personal care brands by cutting quality
“Everything I saw, and that we saw, of companies that took private equity money, and especially if they sold the majority, They didn't have control anymore, and I, we always joked that the first thing they would do is take that rose essential oil that costs 850…”
Insight
Broad Distribution Channels Ultimately Drive Direct-to-Consumer Growth
“I like spreading out Distribution, because it all feeds back into DTC anyway, if, you know, and it just gives you more exposure and more advocacy and more accessibility.”
Insight
Founders Should Conquer Their First 100-Mile Radius Before Expanding Markets
“This idea of starting locally, and really, really engaging with people that you know, and you take that first hundred miles, and you really go Hard and strong and see what you learn and who you learn from and all of that. That is a great foundation and base to…”
Assertion Not checkable as stated
EO Products Negotiated $2M COVID Liability With Supplier via Promissory Note
“A packaging company that we did maybe 30,000 dollars worth of business prior to COVID. We are on the hook for two million dollars. And I had to link in with the CEO and just explain our story and see if he would give us a promissory note for the next two years…”
Assertion Not checkable as stated
Birkenstock ordered 10,000 foot care gift boxes for $32,000
“Someone introduced me to the marketing person at Birkenstock, and she said, why don't we do a little foot care kit, like gift with purchase, of like a little foot, foot salt, and a little foot soak, and so we did a prototype, and she gave us an order for 32,00…”
Assertion Not checkable as stated
EO Products secured a $65,000 lifeline order from TJ Maxx
“We got a 65,000 dollar order from TJ Maxx.”