EO Products

“We're not such great business people. We're really great not going out of business people. We haven't had the luxury to go out of business or not to make it work. There's never been a choice not to be successful, not to make it work.”

“We got a 65,000 dollar order from TJ Maxx.”

“We got it up to a certain level of sales. I think it was half a million in the U.S., but we could still see how we could do it ourselves, and do it for Less money because, you know, all of that shipping and do it our own way. So we gave them six months to find…”

“So in 1995, Bloomingdale's called and said, will you make us Four essential oil blends for our holiday catalog. I know, we said sure, and we had to think of a name for the company then, and these were very small bottles, so, you know, we didn't have a lot of r…”

“We use many of the same ingredients, however, instead of using a rose, essential oils, we may keep it to citrus. Or instead of putting in a lot of extracts, which are expensive as well, we would, you know, do a much smaller amount. So we simplified formulas. I…”

“You know, we did not have, we didn't have money really for the first 15 to 18 years.”

“The company now employs more than a 140 people at their headquarters in San Rafael, California, which, by the way, used to be a special effects studio owned by George Lucas.”

“It crushed it, but crushing it from the other side, I think they ordered once.”

“Everything I saw, and that we saw, of companies that took private equity money, and especially if they sold the majority, They didn't have control anymore, and I, we always joked that the first thing they would do is take that rose essential oil that costs 850…”

“Our accountant was like, you know, he did advise us to maybe fold and get a job.”

“I think we decided there's no reason to, like, you know, take down the house. I mean, our personal relationship wasn't thriving. Our business is. Our kids are. So what is the best way, you know? And we understood our options. We could have sold. We could have …”

“It was, I think 15,000 dollars.”

“This idea of starting locally, and really, really engaging with people that you know, and you take that first hundred miles, and you really go Hard and strong and see what you learn and who you learn from and all of that. That is a great foundation and base to…”

“A packaging company that we did maybe 30,000 dollars worth of business prior to COVID. We are on the hook for two million dollars. And I had to link in with the CEO and just explain our story and see if he would give us a promissory note for the next two years…”

“I like spreading out Distribution, because it all feeds back into DTC anyway, if, you know, and it just gives you more exposure and more advocacy and more accessibility.”