Founders Should Conquer Their First 100-Mile Radius Before Expanding Markets
Susan Griffin Black · Advice Line with Susan Griffin-Black of EO Products · Jun 25, 2026 · at 41:37
Susan Griffin Black, co-founder of EO Products, shares advice on early-stage company building on How I Built This with Guy Raz.
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“This idea of starting locally, and really, really engaging with people that you know, and you take that first hundred miles, and you really go Hard and strong and see what you learn and who you learn from and all of that. That is a great foundation and base to start from without driving yourself crazy to be in this market or that market or that, because those markets will always be there. And, you know, relationships rule the day.”
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