Griffin-Black: Private equity ruins natural personal care brands by cutting quality
Susan Griffin-Black · EO Products: Susan Griffin-Black & Brad Black · Jul 15, 2019 · at 43:18
Susan Griffin-Black, co-founder of EO Products, explains why the company avoided institutional venture capital and private equity buyout money.
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“Everything I saw, and that we saw, of companies that took private equity money, and especially if they sold the majority, They didn't have control anymore, and I, we always joked that the first thing they would do is take that rose essential oil that costs 850 dollars a kilo that we use, you know, very, very sparingly, but very beautifully, and they would take that out right away. And, you know, we've watched the consolidation in personal care and in natural personal care over the years, and that's been a consistent thing of, you Changing the product slightly, or not really taking care of the brand and its original intention, and there were a lot of unhappy people and not a lot of success stories.”
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