A 1995 Bloomingdale's catalog order prompted the creation of EO Products
Susan Griffin-Black · EO Products: Susan Griffin-Black & Brad Black · Jul 15, 2019 · at 29:19
Susan Griffin-Black, co-founder of EO Products, discusses how an unexpected holiday catalog order from Bloomingdale's led to the company's formal founding.
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“So in 1995, Bloomingdale's called and said, will you make us Four essential oil blends for our holiday catalog. I know, we said sure, and we had to think of a name for the company then, and these were very small bottles, so, you know, we didn't have a lot of room on the label, and aromatherapy just seemed like way too long of a word, so we just came up with the initials E.O., And then we did four blends for Bloomingdale's, and that started the company.”
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