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Tariq Farid

Founder, Edible Brands · 3 appearances on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutive@tariqfarid ↗LinkedIn ↗tariqfarid.com ↗Wikipedia ↗

Tariq Farid is the founder of Edible Arrangements, which he launched in 1999 and scaled into a global gifting and retail franchise network. In addition to franchising, he founded franchise-management technology company Netsolace and directs the Tariq Farid Foundation to fund humanitarian, healthcare, and education initiatives.

19statements → 13claims → 4claims resolved → 75%fully supported → 4.11/5average certainty → 1.32/5average debate potential → ≈4.5/5argument clarity, estimated → 6said about them ↓

3 supported 0 partly supported 1 contradicted 9 not checkable as stated how the 13 claims stand · each chip opens the sources

13 assertions · 1 opinion · 2 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 13 claims: statements the public record can support or contradict. 4 are resolved, and 9 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Tariq argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Edible Arrangements owns the trademark 'edibles' and edibles.com
“Well, we own the trademark edibles and we own edibles.com.”
Tariq Farid Nov 6, 2025 ▶ 3:06 Advice Line with Tariq Farid of Edible Arrangements

Their most notable contradicted claim

Assertion Contradicted
Edible Arrangements sold 300 new franchise stores annually by 2005
“When I hired that team and all these things that we had automated and put into systems, ah, we were, by 2004, 2005, we were selling 300 stores a year.”
Tariq Farid Aug 21, 2017 ▶ 30:39 Edible Arrangements: Tariq Farid

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
67% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Tariq Farid on measured tape to publish a rate. This says nothing about how they speak.

Everything Tariq Farid said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
Edible Arrangements owns the trademark 'edibles' and edibles.com
“Well, we own the trademark edibles and we own edibles.com.”
Tariq Farid Nov 6, 2025 ▶ 3:06 Advice Line with Tariq Farid of Edible Arrangements
Opinion
Farid: Modern founders raise massive rounds just to burn money
“We had to take a little money and make a lot, and now people want a lot of money so they can lose a lot, You know, it's sort of like, yeah, our burn rate is three million dollars.”
Tariq Farid Dec 26, 2019 ▶ 5:50 Live From The HIBT Summit: Tariq Farid Of Edible Arrangements
Insight
Farid: Family members pay the highest price for a founder's ambition
“The most important people that you do things for usually pay the highest price.”
Tariq Farid Dec 26, 2019 ▶ 12:53 Live From The HIBT Summit: Tariq Farid Of Edible Arrangements
Insight
Farid: Franchisees will tolerate only one or two failed corporate initiatives
“Anybody that's thinking about getting in a franchise should realize that it is a relationship that you are actually now getting into a partnership with another entrepreneur. You're gonna have to spend a lot of time listening and making sure and inspiring and h…”
Tariq Farid Aug 21, 2017 ▶ 37:22 Edible Arrangements: Tariq Farid
Assertion Supported
Edible Arrangements stores generate approximately $600 million in combined annual revenue
“About six hundred million.”
Tariq Farid Aug 21, 2017 ▶ 39:36 Edible Arrangements: Tariq Farid
Disclosure
Edible Arrangements acquired modern Mediterranean restaurant concept Roti
“We bought in a concept called Roti, which is a modern Mediterranean and then- Out of Chicago, right? Out of Chicago, yeah.”
Tariq Farid Nov 6, 2025 ▶ 2:37 Advice Line with Tariq Farid of Edible Arrangements
Assertion Not checkable as stated
Farid: A bank rejected a $120,000 loan for Edible Arrangements
“I couldn't borrow a 120,000 because I went and wrote a business plan, wanted to borrow a 120,000 dollars. I put it together, waited about six weeks, and I got a rejection letter saying that we just don't believe in the concept, we don't think it'll work, and i…”
Tariq Farid Dec 26, 2019 ▶ 6:02 Live From The HIBT Summit: Tariq Farid Of Edible Arrangements
Disclosure
Farid: I reject any business idea that compromises my halal standards
“Anytime somebody introduces something that I think I would compromise my promise with him, I always, you know, step back, saying, no, wait a minute, this has worked really well, I've stayed true to this”
Tariq Farid Dec 26, 2019 ▶ 10:53 Live From The HIBT Summit: Tariq Farid Of Edible Arrangements
Assertion Not checkable as stated
Farid: Edible Arrangements operated with one corporate manager per 100 stores
“We, you know, the stats that people gave you was for every 10 stores. You have to have an employee that that's managing those 10 stores. We could only afford one for a hundred.”
Tariq Farid Dec 26, 2019 ▶ 12:24 Live From The HIBT Summit: Tariq Farid Of Edible Arrangements
Assertion Not checkable as stated
Farid: Flower shop IT business generated over $1M in annual sales
“Oh, there was a year that I did over a million dollars in sales.”
Tariq Farid Aug 21, 2017 ▶ 18:59 Edible Arrangements: Tariq Farid
Assertion Not checkable as stated
Farid never issued a refund under Edible Arrangements' original satisfaction guarantee
“I never had to give anybody the money back because people loved it.”
Tariq Farid Aug 21, 2017 ▶ 25:57 Edible Arrangements: Tariq Farid
Assertion Contradicted
Edible Arrangements sold 300 new franchise stores annually by 2005
“When I hired that team and all these things that we had automated and put into systems, ah, we were, by 2004, 2005, we were selling 300 stores a year.”
Tariq Farid Aug 21, 2017 ▶ 30:39 Edible Arrangements: Tariq Farid
Disclosure
Edible Arrangements turned down multiple private equity offers to avoid equity dilution
“So we didn't bring on any investors, even though by 2006, 2007, many people are interested in buying into the brand or investing in the brand. And I had many offers of private equities wanting to get involved. I just didn't see any benefit of it at that time s…”
Tariq Farid Aug 21, 2017 ▶ 32:18 Edible Arrangements: Tariq Farid
Assertion Supported
Farid: Edible Arrangements has nearly 1,300 global stores
“About 1300, close to 1300.”
Tariq Farid Aug 21, 2017 ▶ 39:21 Edible Arrangements: Tariq Farid
Assertion Not checkable as stated
Farid: Customers demanded fruit bouquets despite florists dismissing the idea
“I shared the idea and he said, you know, stay in your flower business. This is crazy. Who would buy? Fruit on sticks in a basket, especially for the price you're selling it. But every time we sent it to a customer, the customers would call back and said, can I…”
Tariq Farid Dec 26, 2019 ▶ 1:50 Live From The HIBT Summit: Tariq Farid Of Edible Arrangements
Assertion Not checkable as stated
Farid's father borrowed $6,000 from his employers to buy a flower shop
“My father borrowed 6000 dollars from Denise and Bill Holtberg, who were his boss, and next thing you know, we owned the shop, and it was just mostly the equipment is what we bought, but we ended up convincing the landlord to sign us a lease.”
Tariq Farid Aug 21, 2017 ▶ 7:21 Edible Arrangements: Tariq Farid
Assertion Not checkable as stated
Farid accidentally destroyed his entire first flower inventory by freezing the cooler
“Put the flowers in, made all the arrangements, got ready for Easter, went home, came back the next day, Everything in the cooler is frozen because I had turned it on freeze temperature, and that was the only money I had.”
Tariq Farid Aug 21, 2017 ▶ 9:37 Edible Arrangements: Tariq Farid
Assertion Not checkable as stated
The majority of Farid's friends thought Edible Arrangements would fail
“Towards end of 97 and beginning of 98. I started to send it out to friends and some thought it would be great, but majority of them thought it wouldn't work.”
Tariq Farid Aug 21, 2017 ▶ 22:37 Edible Arrangements: Tariq Farid
Assertion Not checkable as stated
Edible Arrangements expanded its first 15 franchise locations entirely through word-of-mouth
“I never, you know, we did it one at a time, so it was all word of mouth, so up to our first 10 or 15 shops, it was all word of mouth, because I was more concerned with doing it right”
Tariq Farid Aug 21, 2017 ▶ 29:02 Edible Arrangements: Tariq Farid

The other half of the tape: Tariq Farid's own voice is left out of every number here. Other people bring the name up 6 times in 5 episodes on How I Built This. every mention, with the transcript →

Who brings them up most Guy Raz 6

Every mention by year

tap a year for its mentions
00223320182019202020212022episodesmentions
02320182019202020212022episodes it came up in
0011.52320182019202020212022episodesmentions per episode
2022 2 mentions in 1 episode
2019 3 mentions in 3 episodes 1 per episode
2018 1 mention in 1 episode

Appearances (3)

EpisodeDateSpeaking time
Advice Line with Tariq Farid of Edible Arrangements Nov 6, 2025 13m
Live From The HIBT Summit: Tariq Farid Of Edible Arrangements Dec 26, 2019 9m
Edible Arrangements: Tariq Farid Aug 21, 2017 27m
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