Farid: Customers demanded fruit bouquets despite florists dismissing the idea
Tariq Farid · Live From The HIBT Summit: Tariq Farid Of Edible Arrangements · Dec 26, 2019 · at 1:50
Tariq Farid, founder of Edible Arrangements, explains to Guy Raz how direct customer demand validated his product concept despite early skepticism from industry peers.
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“I shared the idea and he said, you know, stay in your flower business. This is crazy. Who would buy? Fruit on sticks in a basket, especially for the price you're selling it. But every time we sent it to a customer, the customers would call back and said, can I order one? You know, and so it, you know, almost became more more popular than flowers.”
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