Farid accidentally destroyed his entire first flower inventory by freezing the cooler
Tariq Farid · Edible Arrangements: Tariq Farid · Aug 21, 2017 · at 9:37
Edible Arrangements founder Tariq Farid describes his first major operational mistake right before Easter weekend after opening his first flower shop.
0:00 / 0:12exact quote · 12.1s
720p mp4 · rendered on demand · StarZero watermark
“Put the flowers in, made all the arrangements, got ready for Easter, went home, came back the next day, Everything in the cooler is frozen because I had turned it on freeze temperature, and that was the only money I had.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Tariq Farid
Edible Arrangements owns the trademark 'edibles' and edibles.com
“Well, we own the trademark edibles and we own edibles.com.”
Farid: Modern founders raise massive rounds just to burn money
“We had to take a little money and make a lot, and now people want a lot of money so they can lose a lot, You know, it's sort of like, yeah, our burn rate is three million dollars.”
Farid: Family members pay the highest price for a founder's ambition
“The most important people that you do things for usually pay the highest price.”
Farid: Franchisees will tolerate only one or two failed corporate initiatives
“Anybody that's thinking about getting in a franchise should realize that it is a relationship that you are actually now getting into a partnership with another entrepreneur. You're gonna have to spend a lot of time listening and making sure and inspiring and h…”