Edible Arrangements expanded its first 15 franchise locations entirely through word-of-mouth
Tariq Farid · Edible Arrangements: Tariq Farid · Aug 21, 2017 · at 29:02
Tariq Farid, founder of Edible Arrangements, describes the initial organic growth of the company's franchise network without formal marketing campaigns.
0:00 / 0:13exact quote · 13.4s
720p mp4 · rendered on demand · StarZero watermark
“I never, you know, we did it one at a time, so it was all word of mouth, so up to our first 10 or 15 shops, it was all word of mouth, because I was more concerned with doing it right”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Tariq Farid
Edible Arrangements owns the trademark 'edibles' and edibles.com
“Well, we own the trademark edibles and we own edibles.com.”
Farid: Modern founders raise massive rounds just to burn money
“We had to take a little money and make a lot, and now people want a lot of money so they can lose a lot, You know, it's sort of like, yeah, our burn rate is three million dollars.”
Farid: Family members pay the highest price for a founder's ambition
“The most important people that you do things for usually pay the highest price.”
Farid: Franchisees will tolerate only one or two failed corporate initiatives
“Anybody that's thinking about getting in a franchise should realize that it is a relationship that you are actually now getting into a partnership with another entrepreneur. You're gonna have to spend a lot of time listening and making sure and inspiring and h…”