Cassey Ho

Founder & CEO, Blogilates and POPFLEX · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveentertainerauthorother@blogilates ↗blogilates.com ↗Wikipedia ↗YouTube ↗

Cassey Ho launched the YouTube workout channel Blogilates and created the POP Pilates format, expanding into fitness merchandise and equipment. In 2016, she founded POPFLEX, a direct-to-consumer activewear and athleisure company featuring inclusive sizing and functional apparel designs.

9statements → 6claims → 0claims resolved → 4.11/5average certainty → 1.44/5average debate potential → ≈4.5/5argument clarity, estimated →

6 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 2 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Cassey argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Cassey Ho on measured tape to publish a rate. This says nothing about how they speak.

Everything Cassey Ho said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Cassey Ho: YouTube ads generate only one percent of total revenue
“My ad revenue from YouTube makes up just one percent of all the revenue that I make.”
Cassey Ho May 5, 2022 ▶ 24:17 HIBT Lab! Blogilates: Cassey Ho
Insight
Cassey Ho: Nobody knows the algorithm; staying relevant requires constant evolution
“The truth is, nobody knows what the algorithm is, you just have to keep evolving so that you stay relevant”
Cassey Ho May 5, 2022 ▶ 26:10 HIBT Lab! Blogilates: Cassey Ho
Insight
Cassey Ho: Social platforms inevitably devolve into drama and clickbait
“Every platform goes through an innocent, sweet phase where everyone's cool because they don't even know what's going on. And then it eventually reaches a point where There's drama, and people want to make videos about you to gain traction or get clicks”
Cassey Ho May 5, 2022 ▶ 27:57 HIBT Lab! Blogilates: Cassey Ho
Assertion Not checkable as stated
Cassey Ho claims she was the first to choreograph Pilates to pop
“And at the time I was the only one doing pop music to Pilates. It was normally like classical and very slow.”
Cassey Ho May 5, 2022 ▶ 10:00 HIBT Lab! Blogilates: Cassey Ho
Assertion Not checkable as stated
Cassey Ho sold 30,000 water bottles per month from her parents' garage
“And then it started growing to a point where it was like, okay, now I'm selling 30,000 bottles a month of one design.”
Cassey Ho May 5, 2022 ▶ 18:13 HIBT Lab! Blogilates: Cassey Ho
Disclosure
Cassey Ho wants her brand Popflex to outlive her
“It's actually one of my goals to be able to grow my brands without my influence. Of course it's leaning on me right now, but my goal is for Popflex especially to become a legacy brand that lives on past when I die, like for hundreds of years.”
Cassey Ho May 5, 2022 ▶ 32:20 HIBT Lab! Blogilates: Cassey Ho
Assertion Not checkable as stated
Cassey Ho's father offered three career choices: doctor, lawyer, or failure
“When I told my dad that I wanted to become a designer, he told me I had three choices. I could either be a doctor, a lawyer, or a failure.”
Cassey Ho May 5, 2022 ▶ 2:14 HIBT Lab! Blogilates: Cassey Ho
Assertion Not checkable as stated
Cassey Ho's TikTok growth lowered her average YouTube viewer age
“I went on there, and I gained a whole new following. I have, like, 2.8 million on there now, and when I joined TikTok and I was teaching Pilates and workouts, there were so many people being like, oh, a tricep dip? That's so cool. Like, it was new to them, and…”
Cassey Ho May 5, 2022 ▶ 21:26 HIBT Lab! Blogilates: Cassey Ho
Assertion Not checkable as stated
Cassey Ho runs her company with 12 employees and 30-40 contractors
“I have 12 full-time employees, and we work with about 30 to 40 contractors on the daily.”
Cassey Ho May 5, 2022 ▶ 24:40 HIBT Lab! Blogilates: Cassey Ho

Appearances (1)

EpisodeDateSpeaking time
HIBT Lab! Blogilates: Cassey Ho May 5, 2022 19m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 800 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.