Cassey Ho, founder of Blogilates and Popflex, recounts the initial scaling phase of her merchandise business before acquiring warehouse space.
0:00 / 0:07exact quote · 7.6s
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“And then it started growing to a point where it was like, okay, now I'm selling 30,000 bottles a month of one design.”
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More from Cassey Ho
AssertionNot checkable as stated
Cassey Ho: YouTube ads generate only one percent of total revenue
“My ad revenue from YouTube makes up just one percent of all the revenue that I make.”
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“The truth is, nobody knows what the algorithm is, you just have to keep evolving so that you stay relevant”
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Insight
Cassey Ho: Social platforms inevitably devolve into drama and clickbait
“Every platform goes through an innocent, sweet phase where everyone's cool because they don't even know what's going on. And then it eventually reaches a point where There's drama, and people want to make videos about you to gain traction or get clicks”
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AssertionNot checkable as stated
Cassey Ho claims she was the first to choreograph Pilates to pop
“And at the time I was the only one doing pop music to Pilates. It was normally like classical and very slow.”
Cassey HoMay 5, 2022▶ 10:00HIBT Lab! Blogilates: Cassey Ho
Disclosure
Cassey Ho wants her brand Popflex to outlive her
“It's actually one of my goals to be able to grow my brands without my influence. Of course it's leaning on me right now, but my goal is for Popflex especially to become a legacy brand that lives on past when I die, like for hundreds of years.”
Cassey HoMay 5, 2022▶ 32:20HIBT Lab! Blogilates: Cassey Ho
AssertionNot checkable as stated
Cassey Ho's father offered three career choices: doctor, lawyer, or failure
“When I told my dad that I wanted to become a designer, he told me I had three choices. I could either be a doctor, a lawyer, or a failure.”
Cassey HoMay 5, 2022▶ 2:14HIBT Lab! Blogilates: Cassey Ho
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