Kim Jordan

Founder & Board Chair, Mighty Arrow Family Foundation · 1 appearance on the record.

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In 1991, Jordan co-founded New Belgium Brewing Company, scaling it into one of the largest craft breweries in the United States while pioneering employee ownership and environmental sustainability practices. She now leads the Mighty Arrow Family Foundation, directing grants and investments toward climate change, public lands conservation, and regenerative agriculture.

15statements → 7claims → 6claims resolved → 50%fully supported → 4/5average certainty → 1.47/5average debate potential → 6said about them ↓

3 supported 3 partly supported 0 contradicted 1 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 1 opinion · 3 insights · 4 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 6 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Kim argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Jordan: New Belgium Was First US Brewery Specializing in Belgian-Style Beers

“We were the first brewery in the United States to specialize in Belgian-style beers.”

Kim Jordan Sep 10, 2018 ▶ 29:58 Live Episode! New Belgium Brewing Company: Kim Jordan

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Kim Jordan on measured tape to publish a rate. This says nothing about how they speak.

What they said15 What others said6 Episodes1

Everything Kim Jordan said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Jordan: Leaders should not pretend hierarchy and the boss do not matter

“I don't think that leaders should discount that. You know, you're like, oh, we're all equal, and it doesn't really matter who the boss is. No, in fact, it does matter who the boss is.”

Kim Jordan Sep 10, 2018 ▶ 32:29 Live Episode! New Belgium Brewing Company: Kim Jordan

Insight

Jordan: Social work and systems theory are ideal business training

“But I would say that social work is a generalist degree, so you learn a lot about a lot of working with people. And it's also systems theory, and those two things were the perfect setup for the next thing.”

Kim Jordan Sep 10, 2018 ▶ 8:57 Live Episode! New Belgium Brewing Company: Kim Jordan

Opinion

Jordan: Major US brewers lack instinct for the craft beer movement

“The big two brewers in this country make technically excellent beer, and I never want to sort of discount that, because they're very skilled at it, but they're not craft brewers, and they don't really have sort of that gut feel for how you might Start a moveme…”

Kim Jordan Sep 10, 2018 ▶ 12:42 Live Episode! New Belgium Brewing Company: Kim Jordan

Disclosure

Kim Jordan: New Belgium Avoided Outside Equity to Retain Control

“No, which is also a fundamental thing for us. You know, I understand in some organizations people really need to sort of bring in outside investors, but for us, I really wanted to kind of have our destiny in our own control, and a bank doesn't want to run your…”

Kim Jordan Sep 10, 2018 ▶ 25:40 Live Episode! New Belgium Brewing Company: Kim Jordan

Assertion Supported

Jordan: New Belgium Was First US Brewery Specializing in Belgian-Style Beers

“We were the first brewery in the United States to specialize in Belgian-style beers.”

Kim Jordan Sep 10, 2018 ▶ 29:58 Live Episode! New Belgium Brewing Company: Kim Jordan

Disclosure

Kim Jordan: Addressed New Belgium employees directly about her divorce

“I have stood up in front of them and talked about getting a divorce.”

Kim Jordan Sep 10, 2018 ▶ 33:06 Live Episode! New Belgium Brewing Company: Kim Jordan

Disclosure

Jordan: Holds New Belgium equity only through the employee stock plan

“Except as an ESOP account holder within the ESOP Trust, just as my other co-workers are. I own that portion, but other than that, no.”

Kim Jordan Sep 10, 2018 ▶ 38:43 Live Episode! New Belgium Brewing Company: Kim Jordan

Assertion Not checkable as stated

Jordan: Liquor store offered gas money to customers fetching New Belgium beer

“Well, we were so small that there was a limit to how much we could make, but we could have sold a lot more. I mean, in Telluride, Telluride Liquors had a sign in the store that said, if you're going to Fort Collins, we'll pay for your gas if you'll stop at New…”

Kim Jordan Sep 10, 2018 ▶ 19:48 Live Episode! New Belgium Brewing Company: Kim Jordan

Assertion Partly supported

Kim Jordan: New Belgium's Facility Cost $20 Million

“Well, the building was about ten million, and then the equipment was another ten million.”

Kim Jordan Sep 10, 2018 ▶ 27:29 Live Episode! New Belgium Brewing Company: Kim Jordan

Assertion Partly supported

Jordan: Great American Beer Festival couldn't judge New Belgium for three years

“The first three years that we took our beer to the Great American Beer Festival, they didn't even judge our beers, because they had no categories for Belgian-style beers, so somebody took them home and had a great time, and, but, you know, like, we got these, …”

Kim Jordan Sep 10, 2018 ▶ 30:05 Live Episode! New Belgium Brewing Company: Kim Jordan

Assertion Partly supported

Kim Jordan: New Belgium Brewing generates about a quarter-billion in annual revenue

“Yeah, I like to say a quarter billion.”

Kim Jordan Sep 10, 2018 ▶ 35:22 Live Episode! New Belgium Brewing Company: Kim Jordan

Disclosure

Jordan: Founders took out a second mortgage to start New Belgium

“We took a second mortgage out on our house.”

Kim Jordan Sep 10, 2018 ▶ 14:08 Live Episode! New Belgium Brewing Company: Kim Jordan

Assertion Supported

Jordan: Jeff Lebesch designed New Belgium's initial equipment, fabricated by dairy manufacturer

“Jeff designed all of our initial equipment, so that saved a lot of money. We had a dairy manufacturer in Denver fabricate it for us.”

Kim Jordan Sep 10, 2018 ▶ 15:06 Live Episode! New Belgium Brewing Company: Kim Jordan

Insight

Jordan: Brewing requires both gut instinct and science due to crop variations

“One of the things that I always want to remind people, though, is that beer is food. It's an agricultural product, and so you have changes in the characteristic of a hop, or the malt bill because, you know, it was a wet It was a dry year, so it really is an ar…”

Kim Jordan Sep 10, 2018 ▶ 19:05 Live Episode! New Belgium Brewing Company: Kim Jordan

Assertion Supported

Jordan: Was the Only Woman Across Two Craft Brewing Boards

“We had two trade associations for smaller brewers in the United States, and I was the only person that was on both boards, and the only woman, so like one woman on two boards, so that's 30 men, one woman, two boards.”

Kim Jordan Sep 10, 2018 ▶ 40:33 Live Episode! New Belgium Brewing Company: Kim Jordan

The other half of the tape: Kim Jordan's own voice is left out of every number here. Other people bring the name up 6 times in 4 episodes on How I Built This. every mention, with the transcript →

Who brings them up most Guy Raz 5 Sam Calagione 1