The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Jordan: Leaders should not pretend hierarchy and the boss do not matter
“I don't think that leaders should discount that. You know, you're like, oh, we're all equal, and it doesn't really matter who the boss is. No, in fact, it does matter who the boss is.”
Jordan: Social work and systems theory are ideal business training
“But I would say that social work is a generalist degree, so you learn a lot about a lot of working with people. And it's also systems theory, and those two things were the perfect setup for the next thing.”
Jordan: Major US brewers lack instinct for the craft beer movement
“The big two brewers in this country make technically excellent beer, and I never want to sort of discount that, because they're very skilled at it, but they're not craft brewers, and they don't really have sort of that gut feel for how you might
Start a moveme…”
Kim Jordan: New Belgium Avoided Outside Equity to Retain Control
“No, which is also a fundamental thing for us. You know, I understand in some organizations people really need to sort of bring in outside investors, but for us, I really wanted to kind of have our destiny in our own control, and a bank doesn't want to run your…”
Jordan: New Belgium Was First US Brewery Specializing in Belgian-Style Beers
“We were the first brewery in the United States to specialize in Belgian-style beers.”
Kim Jordan: Addressed New Belgium employees directly about her divorce
“I have stood up in front of them and talked about getting a divorce.”
Jordan: Holds New Belgium equity only through the employee stock plan
“Except as an ESOP account holder within the ESOP Trust, just as my other co-workers are. I own that portion, but other than that, no.”
Jordan: Liquor store offered gas money to customers fetching New Belgium beer
“Well, we were so small that there was a limit to how much we could make, but we could have sold a lot more. I mean, in Telluride, Telluride Liquors had a sign in the store that said, if you're going to Fort Collins, we'll pay for your gas if you'll stop at New…”
Kim Jordan: New Belgium's Facility Cost $20 Million
“Well, the building was about ten million, and then the equipment was another ten million.”
Jordan: Great American Beer Festival couldn't judge New Belgium for three years
“The first three years that we took our beer to the Great American Beer Festival, they didn't even judge our beers, because they had no categories for Belgian-style beers, so somebody took them home and had a great time, and, but, you know, like, we got these, …”
Kim Jordan: New Belgium Brewing generates about a quarter-billion in annual revenue
“Yeah, I like to say a quarter billion.”
Jordan: Founders took out a second mortgage to start New Belgium
“We took a second mortgage out on our house.”
Jordan: Jeff Lebesch designed New Belgium's initial equipment, fabricated by dairy manufacturer
“Jeff designed all of our initial equipment, so that saved a lot of money. We had a dairy manufacturer in Denver fabricate it for us.”
Jordan: Brewing requires both gut instinct and science due to crop variations
“One of the things that I always want to remind people, though, is that beer is food. It's an agricultural product, and so you have changes in the characteristic of a hop, or the malt bill because, you know, it was a wet It was a dry year, so it really is an ar…”