Jordan: Liquor store offered gas money to customers fetching New Belgium beer
Kim Jordan · Live Episode! New Belgium Brewing Company: Kim Jordan · Sep 10, 2018 · at 19:48
Kim Jordan, co-founder of New Belgium Brewing, describes the extreme early organic demand for their beer across Colorado.
0:00 / 0:22exact quote · 22.5s
720p mp4 · rendered on demand · StarZero watermark
“Well, we were so small that there was a limit to how much we could make, but we could have sold a lot more. I mean, in Telluride, Telluride Liquors had a sign in the store that said, if you're going to Fort Collins, we'll pay for your gas if you'll stop at New Belgium and pick up 10 cases of beer.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Kim Jordan
Jordan: Leaders should not pretend hierarchy and the boss do not matter
“I don't think that leaders should discount that. You know, you're like, oh, we're all equal, and it doesn't really matter who the boss is. No, in fact, it does matter who the boss is.”
Jordan: Social work and systems theory are ideal business training
“But I would say that social work is a generalist degree, so you learn a lot about a lot of working with people. And it's also systems theory, and those two things were the perfect setup for the next thing.”
Jordan: Major US brewers lack instinct for the craft beer movement
“The big two brewers in this country make technically excellent beer, and I never want to sort of discount that, because they're very skilled at it, but they're not craft brewers, and they don't really have sort of that gut feel for how you might
Start a moveme…”
Kim Jordan: New Belgium Avoided Outside Equity to Retain Control
“No, which is also a fundamental thing for us. You know, I understand in some organizations people really need to sort of bring in outside investors, but for us, I really wanted to kind of have our destiny in our own control, and a bank doesn't want to run your…”