Disclosure
Hero Cosmetics Intentionally Avoided K-Beauty Branding to Build US Consumer Trust
“So I actually did not want it to be K-Beauty... Just because I thought it should be an American brand for this American audience. And that was actually part of the value prop, because sometimes when you buy, I mean, even today, it still happens, like, I think …”
Disclosure
Hero Cosmetics Initiated Its Sale Process After Crossing $100M in Revenue
“And I remember, you know, 20, 21, it was clear we were going to hit that hundred million dollar threshold. So there was a board meeting, and then it was a topic, and the question was, like, should we start a process? Should we think about this? And then everyo…”
Assertion Partly supported
Samsung Monitored Mandatory 8 AM Broadcast Attendance With Clipboard Inspectors
“They had another rule where everyone had to be in their seat at eight AM watching what they call Samsung news, because they would have sort of like corporate communications at eight. And they'd have people with clipboards walking the aisle at eight oh one. And…”
Assertion Supported
Kraft Created 100-Calorie Packs After Observing Moms Using Small Ziploc Bags
“The way that that got innovated or launched is because they were doing focus groups, and they saw women, moms, buy a whole box of Triscuits or Ritz or whatever, and decamp them into their own small Ziploc bags for portion control.”
Assertion Supported
Rhyu: South Korean regulations mandate listing cosmetic manufacturers on packaging
“In Korea, cosmetic manufacturers are required to list the name of the manufacturer.”
Assertion Supported
Rhyu: Hero Cosmetics Started with $50,000 in Capital
“We started with 50,000 dollars.”
Assertion Not publicly verifiable
Hero Cosmetics Sold Out Initial 10,000-Unit Amazon Inventory in 90 Days
“I think within 90 days we had run out of our initial inventory, so, and I remember before launch we were talking about, like, how long do you think it's going to take us to sell through 10,000 units? Would it take us a year? Is it going to take us six months? …”
Assertion Supported
Hero Cosmetics Bootstrapped for Three Years Using Amazon Profits to Fund DTC
“Amazon for us was a very profitable channel, and the money we made from Amazon, we put towards launching our DTC site, launching slowly in retail, and I mean, we were, we bootstrapped for the first three years, and I think largely the economics of our product …”
Disclosure
Hero Cosmetics Shelved Planned Face Mask to Dominate the Blemish Patch Category
“And then I had a coffee chat with this investor in the space, showed her a mighty patch. I said, I want to do this new product. I think it's going to be a wash off face mask. She said, no, you should not do that. You should stick to patches. You should dominat…”
Assertion Not checkable as stated
Hero Cosmetics Avoided COVID-19 Sales Dips Because Target and Amazon Remained Open
“No, we didn't. I mean. Luckily, we were in the channels that were still deemed, like, essential retailers, so Amazon was still online, Target was deemed essential retailers, so so we really didn't see much impact.”
Assertion Supported
Samsung Enforced 6 PM Departures by Automatically Shutting Down Computers
“They instituted something called family day. And family day was every Wednesday, and you're supposed to leave the office at six. And it wasn't enough just to have the policy. They literally reconfigured everyone's computers to shut down at six PM, like six dot…”
