Hero Cosmetics Shelved Planned Face Mask to Dominate the Blemish Patch Category
Ju Rhyu · Hero Cosmetics: Ju Rhyu and Dwight Lee · Dec 30, 2024 · at 56:11
Ju Rhyu is the co-founder and CEO of Hero Cosmetics, discussing product strategy and line extensions following the early success of Mighty Patch.
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“And then I had a coffee chat with this investor in the space, showed her a mighty patch. I said, I want to do this new product. I think it's going to be a wash off face mask. She said, no, you should not do that. You should stick to patches. You should dominate this category, do them in every shape, every size, for every need, just go all in. And I just remember thinking, she's right. And so we shelved the face mask product, and then we came out with Mighty Patch, Invisible Plus, Surface, Variety Pack.”
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