Kraft Created 100-Calorie Packs After Observing Moms Using Small Ziploc Bags
Ju Rhyu · Hero Cosmetics: Ju Rhyu and Dwight Lee · Dec 30, 2024 · at 24:34
Hero Cosmetics co-founder Ju Rhyu discusses how observing consumers hack existing products signals clear commercial demand, drawing on her earlier brand management experience at Kraft Foods.
0:00 / 0:16exact quote · 16.5s
720p mp4 · rendered on demand · StarZero watermark
“The way that that got innovated or launched is because they were doing focus groups, and they saw women, moms, buy a whole box of Triscuits or Ritz or whatever, and decamp them into their own small Ziploc bags for portion control.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Ju Rhyu
Hero Cosmetics Intentionally Avoided K-Beauty Branding to Build US Consumer Trust
“So I actually did not want it to be K-Beauty... Just because I thought it should be an American brand for this American audience. And that was actually part of the value prop, because sometimes when you buy, I mean, even today, it still happens, like, I think …”
Hero Cosmetics Initiated Its Sale Process After Crossing $100M in Revenue
“And I remember, you know, 20, 21, it was clear we were going to hit that hundred million dollar threshold. So there was a board meeting, and then it was a topic, and the question was, like, should we start a process? Should we think about this? And then everyo…”
Samsung Monitored Mandatory 8 AM Broadcast Attendance With Clipboard Inspectors
“They had another rule where everyone had to be in their seat at eight AM watching what they call Samsung news, because they would have sort of like corporate communications at eight. And they'd have people with clipboards walking the aisle at eight oh one. And…”
Rhyu: South Korean regulations mandate listing cosmetic manufacturers on packaging
“In Korea, cosmetic manufacturers are required to list the name of the manufacturer.”
Hero Cosmetics Sold Out Initial 10,000-Unit Amazon Inventory in 90 Days
“I think within 90 days we had run out of our initial inventory, so, and I remember before launch we were talking about, like, how long do you think it's going to take us to sell through 10,000 units? Would it take us a year? Is it going to take us six months? …”