Hero Cosmetics co-founder Ju Rhyu describes corporate culture and discipline while working at Samsung's card division in South Korea.
Disclosure
Hero Cosmetics Intentionally Avoided K-Beauty Branding to Build US Consumer Trust
“So I actually did not want it to be K-Beauty... Just because I thought it should be an American brand for this American audience. And that was actually part of the value prop, because sometimes when you buy, I mean, even today, it still happens, like, I think …”
Disclosure
Hero Cosmetics Initiated Its Sale Process After Crossing $100M in Revenue
“And I remember, you know, 20, 21, it was clear we were going to hit that hundred million dollar threshold. So there was a board meeting, and then it was a topic, and the question was, like, should we start a process? Should we think about this? And then everyo…”
Assertion Supported
Kraft Created 100-Calorie Packs After Observing Moms Using Small Ziploc Bags
“The way that that got innovated or launched is because they were doing focus groups, and they saw women, moms, buy a whole box of Triscuits or Ritz or whatever, and decamp them into their own small Ziploc bags for portion control.”
Assertion Supported
Rhyu: South Korean regulations mandate listing cosmetic manufacturers on packaging
“In Korea, cosmetic manufacturers are required to list the name of the manufacturer.”
Assertion Supported
Rhyu: Hero Cosmetics Started with $50,000 in Capital
“We started with 50,000 dollars.”
Assertion Not publicly verifiable
Hero Cosmetics Sold Out Initial 10,000-Unit Amazon Inventory in 90 Days
“I think within 90 days we had run out of our initial inventory, so, and I remember before launch we were talking about, like, how long do you think it's going to take us to sell through 10,000 units? Would it take us a year? Is it going to take us six months? …”