Hero Cosmetics Bootstrapped for Three Years Using Amazon Profits to Fund DTC
Ju Rhyu · Hero Cosmetics: Ju Rhyu and Dwight Lee · Dec 30, 2024 · at 51:37
Hero Cosmetics co-founder Ju Rhyu describes the company's early capital efficiency and financing strategy to host Guy Raz.
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“Amazon for us was a very profitable channel, and the money we made from Amazon, we put towards launching our DTC site, launching slowly in retail, and I mean, we were, we bootstrapped for the first three years, and I think largely the economics of our product and the way we built the business, it, yeah, it lended itself to a lot of efficiency.”
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