Emma Cohen

CEO & Co-founder, FinalStraw · 0 appearances on the record.

computed by AI from the episodes · how this works → · full disclaimer →

4statements → 4claims → 0claims resolved → —average certainty → —average debate potential →

2 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 2 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Emma argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Final Straw raised $1.89M selling collapsible straws on Kickstarter in one month

“And the big goal was 5000 straws, which would have been about 70,000 dollars. But we sold about 60,000 straws and closed a month later with 1.89 million dollars in the bank.”

Emma Cohen Aug 12, 2019 ▶ 51:57 Serial Entrepreneur: Marcia Kilgore (2018)

What they said4 Episodes2

Everything Emma Cohen said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Copycats patrol Kickstarter to clone viral products using provided campaign specs

“There's companies out there that are patrolling Kickstarter and looking to see when people throw a successful campaign. And as soon as they see that overnight success, Then they jump on it, and they use the measurements that are provided on the Kickstarter to …”

Emma Cohen Aug 12, 2019 ▶ 52:15 Serial Entrepreneur: Marcia Kilgore (2018)

Assertion Not checkable as stated

Cohen: Copycats use Kickstarter measurements to instantly manufacture exact replicas

Emma Cohen Sep 17, 2018 ▶ 48:14 Bobbi Brown Cosmetics: Bobbi Brown

Assertion Supported

Final Straw raised $1.89M selling collapsible straws on Kickstarter in one month

“And the big goal was 5000 straws, which would have been about 70,000 dollars. But we sold about 60,000 straws and closed a month later with 1.89 million dollars in the bank.”

Emma Cohen Aug 12, 2019 ▶ 51:57 Serial Entrepreneur: Marcia Kilgore (2018)

Assertion Partly supported

Cohen: FinalStraw sold 60,000 units on Kickstarter, raising $1.89 million

“And the big goal was 5000 straws, which would have been about 70,000 dollars. But we sold about 60,000 straws and closed a month later with 1.89 million dollars in the bank.”

Emma Cohen Sep 17, 2018 ▶ 47:56 Bobbi Brown Cosmetics: Bobbi Brown

Played on the show (2)

Episodes where a recording of Emma Cohen was played rather than Emma taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

Episode	Date	On tape	What it is
Serial Entrepreneur: Marcia Kilgore (2018)	Aug 12, 2019	1m	clip played
Bobbi Brown Cosmetics: Bobbi Brown	Sep 17, 2018	1m	clip played

Emma Cohen

The record, in short

Their most notable supported claim

Played on the show (2)

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