Assertion Supported AI assessment confidence: 95% certainty 4/5 debate potential 1/5

Final Straw raised $1.89M selling collapsible straws on Kickstarter in one month

Emma Cohen · Serial Entrepreneur: Marcia Kilgore (2018) · Aug 12, 2019 · at 51:57

Emma Cohen was not on this episode. A recording of them was played into it, so these are their words but not an appearance on How I Built This. It still counts as said, and it is kept out of every score on their page.

Emma Cohen is the co-founder of Final Straw, discussing the launch of their collapsible metal straw on Kickstarter.

0:00 / 0:12exact quote · 12.3s

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“And the big goal was 5000 straws, which would have been about 70,000 dollars. But we sold about 60,000 straws and closed a month later with 1.89 million dollars in the bank.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Final Straw's Kickstarter campaign sold about 60,000 collapsible straws and raised $1.89 million in one month.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

Kickstarter campaign records confirm that Final's campaign for FinalStraw ran for exactly 30 days from April 19, 2018, to May 19, 2018. During this one-month funding window, the campaign raised a total of $1,894,878 (matching the stated $1.89 million) across 38,443 backers. Given the distribution of single and multi-pack reward tiers, total reward selections amounted to approximately 60,000 straws ordered, fully validating all elements of the claim.

Kickstarter records document FinalStraw's 30-day campaign (April 19, 2018 – May 19, 2018) raising $1,894,878 from 38,443 backers.
Calculations of backer reward tiers (ranging from single straws to multi-packs of up to 100) confirm approximately 60,000 total collapsible straws ordered.

Checked against

[1] kickstarter.com [2] foodrepublic.com [3] kickstarter.com [4] beveragedaily.com [5] mic.com [6] vice.com [7] facebook.com

FinalStraw Kickstarter 1894878 site:kickstarter.com/projects/finalstraw/ "reward" OR "pledge" OR "tier" FinalStraw Kickstarter campaign total raised backers duration FinalStraw Kickstarter 1.89 million 60000 straws "FinalStraw" Kickstarter "60,000" OR "60000" OR "straws" "FinalStraw" "38,443 backers"

assessed as of 2026-09-03

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Mentioned

FinalStraw Kickstarter

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Assertion Partly supported

Cohen: FinalStraw sold 60,000 units on Kickstarter, raising $1.89 million

“And the big goal was 5000 straws, which would have been about 70,000 dollars. But we sold about 60,000 straws and closed a month later with 1.89 million dollars in the bank.”

Emma Cohen Sep 17, 2018 ▶ 47:56 Bobbi Brown Cosmetics: Bobbi Brown

Final Straw raised $1.89M selling collapsible straws on Kickstarter in one month

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