Jake DeLeon

Founder & CEO, Fila Manila · 1 appearance on the record.

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founderexecutiveoperatorLinkedIn ↗filamanila.com ↗

Jake DeLeon is the founder and CEO of Fila Manila, bringing Filipino simmer sauces, spreads, and condiments to mainstream grocery shelves. A consumer packaged goods veteran with past experience at Procter & Gamble and Starbucks, he previously founded Origin Almond and secured an investment on Shark Tank from Daniel Lubetzky.

4statements → 2claims → 1claims resolved → 3.5/5average certainty → 1.25/5average debate potential →

0 supported 1 partly supported 0 contradicted 1 not checkable as stated how the 2 claims stand · each chip opens the sources

1 prediction · 1 assertion · 2 disclosures · every statement was checked. The prediction and assertion are the 2 claims: statements the public record can support or contradict. 1 is resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jake argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jake DeLeon on measured tape to publish a rate. This says nothing about how they speak.

Everything Jake DeLeon said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated
DeLeon predicts Filipino cuisine will be US mainstream by 2030
“We believe in five years, Filipino cuisine will be pretty mainstream.”
Jake DeLeon Nov 6, 2025 ▶ 10:21 Advice Line with Tariq Farid of Edible Arrangements
Assertion Partly supported
Filipino Americans are the largest Asian demographic in 11 US states
“I did some data and research, and I found out that Filipinos are one of the largest Asian American groups in the U.S., the largest in 11 states, including California, and our cuisine is the fastest growing as well, yet there's almost zero representation of our…”
Jake DeLeon Nov 6, 2025 ▶ 7:27 Advice Line with Tariq Farid of Edible Arrangements
Disclosure
Fila Manila founder Jake DeLeon discloses $1.5M in lifetime sales
“We did about 1.5 million lifetime sales. This year we'll probably be doing around 600,000 or 700,000.”
Jake DeLeon Nov 6, 2025 ▶ 8:30 Advice Line with Tariq Farid of Edible Arrangements
Disclosure
Fila Manila founder reveals 80% of customers are not Filipino
“Through our own research, we found that actually 80% of our customers are not Filipino.”
Jake DeLeon Nov 6, 2025 ▶ 11:11 Advice Line with Tariq Farid of Edible Arrangements

Appearances (1)

EpisodeDateSpeaking time
Advice Line with Tariq Farid of Edible Arrangements Nov 6, 2025 5m
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