After holding executive roles at major beauty conglomerates including L'Oréal and Benefit Cosmetics, Sharon Chuter founded the cosmetics brand UOMA Beauty in 2019. In 2020, she launched the Pull Up for Change initiative and the #PullUpOrShutUp campaign, urging corporations to publicly disclose the racial makeup of their workforces and leadership.
5 assertions · 2 insights · every statement was checked. The
predictions and assertions are
the 5 claims: statements
the public record can support or contradict. 4 are resolved, and 1 names no date, number or outcome precise enough to check.
Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it
carries no assessment.
The record, in short
What the tape says about how Sharon argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.
Their most notable supported claim
AssertionSupported
White men average $2.2M to start businesses versus $42K for Black women
“Meanwhile, the average white male gets 2.2 million dollars to set up a business. The average amount of money given to a black woman is 42,000 dollars.”
Sharon ChuterJul 9, 2020▶ 16:05How I Built Resilience: Live with Sharon Chuter
Their most notable contradicted claim
AssertionContradicted
Skin bleaching products are the largest skincare category in Africa
“The biggest skincare product in Africa is skin bleaching products.”
Sharon ChuterJul 9, 2020▶ 6:55How I Built Resilience: Live with Sharon Chuter
We measure speaking style by listening to the audio itself, and a fair number needs at least
2,000 words from one person on tape we have measured.
There is too little of Sharon Chuter on measured tape to publish a rate.
This says nothing about how they speak.
Skin bleaching products are the largest skincare category in Africa
“The biggest skincare product in Africa is skin bleaching products.”
Sharon ChuterJul 9, 2020▶ 6:55How I Built Resilience: Live with Sharon Chuter
AssertionContradicted
Black women receive just 0.0006% of venture funding dollars in the US
“When you go and set up a business, 0.0006% of funding dollars goes to black women.”
Sharon ChuterJul 9, 2020▶ 15:41How I Built Resilience: Live with Sharon Chuter
AssertionSupported
White men average $2.2M to start businesses versus $42K for Black women
“Meanwhile, the average white male gets 2.2 million dollars to set up a business. The average amount of money given to a black woman is 42,000 dollars.”
Sharon ChuterJul 9, 2020▶ 16:05How I Built Resilience: Live with Sharon Chuter
Insight
Inclusive beauty brands still use identical formulas for different skin types
“What your skin needs is completely different to what my skin needs. Yet every brand, even the ones who are claiming to be inclusive, will create the same product for everybody, but the needs are completely different.”
Sharon ChuterJul 9, 2020▶ 2:18How I Built Resilience: Live with Sharon Chuter
Insight
Infusing SPF into makeup degrades product performance on dark skin
“Once you infuse SPF into a product, it becomes very hard to perform on dark skin because it's a white base. That's why they only make the light shades because, you know, once you put in SPF, it changes the base whites.”
Sharon ChuterJul 9, 2020▶ 9:54How I Built Resilience: Live with Sharon Chuter
AssertionSupported
Black representation is 8% in corporate America and 3.2% in leadership
“Right now in America, the black adult population is just over 13%.
The black participation in corporate America is eight percent.
In leadership roles, it goes to 3.2%.
There are 615 billionaires in the country, only six of them are Black.”
Sharon ChuterJul 9, 2020▶ 11:48How I Built Resilience: Live with Sharon Chuter
AssertionNot checkable as stated
Revlon spent 15 years unsuccessfully trying to enter the Nigerian market
“And they'd been trying to come into the country for 15 years and they couldn't.”
Sharon ChuterJul 9, 2020▶ 5:41How I Built Resilience: Live with Sharon Chuter
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