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Andrew Kitirattragarn

Co-founder, Dang Foods · 2 appearances on the record.

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Andrew Kitirattragarn is the co-founder of Dang Foods alongside his brother Vincent Kitirattragarn. The company produces Asian-American snack foods, including toasted coconut chips and Thai rice chips.

12statements → 3claims → 1claims resolved → 3.75/5average certainty → 1.08/5average debate potential → 1said about them ↓

0 supported 0 partly supported 1 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 1 opinion · 8 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Andrew argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Snack and energy bar category sales dropped 50 percent during COVID-19
“I think the data was about 50% drop in bar category sales pre and post-COVID.”
Andrew Kitirattragarn Jan 24, 2022 ▶ 58:49 Dang Foods: Vincent and Andrew Kitirattragarn

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Andrew Kitirattragarn on measured tape to publish a rate. This says nothing about how they speak.

Everything Andrew Kitirattragarn said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Dang Foods lost up to $2 million launching a failed onion chip
“We had just gotten venture funded, and so for about four million dollars, and about one and a half to two of the million dollars went to the onion chips.”
Andrew Kitirattragarn Jan 24, 2022 ▶ 47:06 Dang Foods: Vincent and Andrew Kitirattragarn
Assertion Not checkable as stated
Dang Foods' container costs surged from $5,000 to $22,000 in one month
“So with the container prices going up from five K to 22 K in one month, you can't increase your price on shelf by 400%.”
Andrew Kitirattragarn Nov 2, 2023 ▶ 7:22 The art of letting go with Vincent and Andrew Kitirattragarn of Dang Foods
Disclosure
Dang Foods halted inventory orders in 2022 to pay off creditors
“What we decided to do is, with the board's permission, we stopped ordering inventory. Because we didn't see a path forward and that the supply chain at that time was not being alleviated. So we decided that we were going to sell off our assets and have this ti…”
Andrew Kitirattragarn Nov 2, 2023 ▶ 16:11 The art of letting go with Vincent and Andrew Kitirattragarn of Dang Foods
Assertion Not checkable as stated
Dang Foods' average port times spiked from 50 to 100 days
“The average time in port also spiked during that time from 50 days to a hundred days, or seven weeks to 14 weeks.”
Andrew Kitirattragarn Nov 2, 2023 ▶ 16:43 The art of letting go with Vincent and Andrew Kitirattragarn of Dang Foods
Disclosure
Vincent Kitirattragarn initially gave co-founder Andrew Kitirattragarn a 20 percent equity stake
“I'll give you. 20%. And you're gonna earn over three years. And then later that got modified even higher later, as I, I've been with the company longer and whatnot.”
Andrew Kitirattragarn Jan 24, 2022 ▶ 37:00 Dang Foods: Vincent and Andrew Kitirattragarn
Disclosure
Dang Foods launched onion chips with 20 percent margins, anticipating scale
“I think when we first launched, I think we were looking at something like 20% margins and we're like, listen, we can do this because if this is going to get as big as Funyuns, like when we sell up to ten million and we get to scale to the next level, those mar…”
Andrew Kitirattragarn Jan 24, 2022 ▶ 46:15 Dang Foods: Vincent and Andrew Kitirattragarn
Assertion Contradicted
Snack and energy bar category sales dropped 50 percent during COVID-19
“I think the data was about 50% drop in bar category sales pre and post-COVID.”
Andrew Kitirattragarn Jan 24, 2022 ▶ 58:49 Dang Foods: Vincent and Andrew Kitirattragarn
Disclosure
Dang Foods' corporate tech pantry sales dropped 90 percent during the pandemic
“Because of stay at home, they, those sales dropped about 90% pre and post-COVID, and even now they're not fully back.”
Andrew Kitirattragarn Jan 24, 2022 ▶ 59:40 Dang Foods: Vincent and Andrew Kitirattragarn
Disclosure
Dang Foods burned $400,000 per month at the start of the pandemic
“Our burn rate was like 400,000 dollars per month in the beginning, and we had to get to positive.”
Andrew Kitirattragarn Jan 24, 2022 ▶ 59:55 Dang Foods: Vincent and Andrew Kitirattragarn
Disclosure
Dang experienced seven-week ocean freight delays due to supply chain disruptions
“We haven't exhaled, because right after that, we had these supply chain issues, whereby our ocean freight containers have been delayed about seven weeks on average.”
Andrew Kitirattragarn Jan 24, 2022 ▶ 1:00:40 Dang Foods: Vincent and Andrew Kitirattragarn
Opinion
Dang Foods' early success was mostly luck, but maturity demanded execution
“I'd say, seventy-thirty luck to effort in the early years, and more recently, it's been seventy-thirty effort to luck.”
Andrew Kitirattragarn Jan 24, 2022 ▶ 1:05:27 Dang Foods: Vincent and Andrew Kitirattragarn
Disclosure
Andrew Kitirattragarn used therapy to resolve co-founder conflict with his brother
“I think for my specific situation with Vincent, like, it was important for me to get a therapist because what would happen was that a lot of tension would come up with my brother, like, I remember getting really, really angry at him, When he wasn't being defen…”
Andrew Kitirattragarn Jan 24, 2022 ▶ 1:02:34 Dang Foods: Vincent and Andrew Kitirattragarn

The other half of the tape: Andrew Kitirattragarn's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Andrew Kitirattragarn, by other people (1)

Disclosure
Dang co-founders Vincent and Andrew Kitirattragarn took no salary for three years
“We weren't paying ourselves for the first three years, so we had to get outside funding to make a living. You know, up until then, we put every penny of profit back into the company because we wanted it to grow because we believed it would be worth something s…”
Vincent Kitirattragarn Jan 24, 2022 ▶ 47:49 Dang Foods: Vincent and Andrew Kitirattragarn

Appearances (2)

EpisodeDateSpeaking time
The art of letting go with Vincent and Andrew Kitirattragarn of Dang Foods Nov 2, 2023 9m
Dang Foods: Vincent and Andrew Kitirattragarn Jan 24, 2022 9m
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