Prediction Not checkable as stated
Cole: Slutty Vegan will become what Pepsi and Coca-Cola are to America
“The brand is going to be what Pepsi is to America. What Coca-Cola is to America. They're not selling products. What they're selling is an experience, and however that experience comes is what Slutty Vegan is going to do.”
Opinion
Cole: Slutty Vegan's Branding Stripped Elitist Politics from Veganism
“Listen, because slutty and vegan ain't supposed to go together, right? Like, right? When you think, that's like how peanut butter and jelly goes together, like, slutty and vegan don't go together. But what it did is, It really was the biggest oxymoron. So I'm …”
Insight
Cole: Scarcity and exclusivity drive food brand hype more than the product
“People didn't come for the food. The food was good. That was like the cherry on top. But to say that you were a part of this experience that felt cryptic, and you could only get it at a certain time, people love the art of scarcity. You know, like the art of s…”
Assertion Supported
Cole: Slutty Vegan reached a multimillion-dollar scale before taking outside capital
“Bootstrapping a business and turning it into a multimillion dollar business before any injection of anybody's capital.”
Assertion Supported
Pinky Cole: Slutty Vegan started as a ghost kitchen
“Slutty Vegan was a ghost kitchen before it was anything else.”
Assertion Not checkable as stated
Cole: Early Slutty Vegan pop-ups drew 300 to 500 people per post
“And every time I post on Instagram, I literally had between three to 500 people that would stand outside.”
Disclosure
Cole: I operated a Jamaican meat restaurant while being a vegetarian
“Not only was I not the cook, I was vegetarian at the time, and I was selling oxtail.”
Assertion Not checkable as stated
Cole: My first restaurant burned down and I lacked fire insurance
“So I called my insurance agent, and they were like, no, you don't have fire insurance. And I'm like, what? Like, you just have regular basic business insurance, and if you want to be able to, you know, Get the things that you got back, like we aren't responsib…”
Assertion Supported
Cole: Slutty Vegan drew 1,200 people to its first grand opening
“My grand opening, I had 1200 people standing outside.”
Assertion Supported
Cole: Richelieu Dennis and Danny Meyer co-led Slutty Vegan's 2022 funding
“Richie Lou Dennis is my lead, and Danny is my co-lead, both collectively leads.”
Assertion Not checkable as stated
Cole: Harlem restaurant lacked fire insurance when it burned down
“So I called my insurance agent, and they were like, no, you don't have fire insurance. And I'm like, what? Like, you just have regular basic business insurance, and if you want to be able to, you know, get the things that you got back, like, we aren't responsi…”
Assertion Not checkable as stated
Cole's incarcerated father taught her entrepreneurship and stocks over the phone
“Like, he would call me, he would tell me to read So many books Rich Dad, Poor Dad. He was teaching me about stocks. He was telling me that, like, I'm going to be an entrepreneur and things that I could do to set my life up. Like, he was doing that from jail.”
Assertion Not checkable as stated
Cole: I lived on $5 a day to build discipline
“So I said that I was going to do a savings challenge. Don't ask me why. Now that I think about it sounded a little bit crazy, but what I used to do is I used to live off five dollars a day. Like I was that like disciplined, but now that I think about it, I'm l…”
Assertion Supported
Cole: Slutty Vegan originally started strictly as a ghost kitchen
“Slutty Vegan was a ghost kitchen before it was anything else.”
