Cole: Slutty Vegan's Branding Stripped Elitist Politics from Veganism
Pinky Cole · Sharing the 2023 HIBT Lab Highlight Reel · Jan 4, 2024 · at 10:19
Pinky Cole, founder of restaurant chain Slutty Vegan, explains the branding strategy and oxymoronic name choice behind the concept to Guy Raz.
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“Listen, because slutty and vegan ain't supposed to go together, right? Like, right? When you think, that's like how peanut butter and jelly goes together, like, slutty and vegan don't go together. But what it did is, It really was the biggest oxymoron. So I'm like, if I, we all know veganism to be like very rich and wealthy and like clean and like the person who's vegan works out all the time. No, this ain't that. But it literally really like took all the politics out of what being vegan was.”
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