Prediction certainty 4/5 debate potential 3/5

Cole: Slutty Vegan will become what Pepsi and Coca-Cola are to America

Pinky Cole · HIBT Lab! Slutty Vegan: Pinky Cole · Mar 23, 2023 · at 50:40

Pinky Cole, founder and CEO of Slutty Vegan, outlines her 10-year vision to scale the restaurant chain into a multi-industry lifestyle and entertainment brand.

0:00 / 0:12exact quote · 12.8s
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“The brand is going to be what Pepsi is to America. What Coca-Cola is to America. They're not selling products. What they're selling is an experience, and however that experience comes is what Slutty Vegan is going to do.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Pinky Cole

Opinion
Cole: Slutty Vegan's Branding Stripped Elitist Politics from Veganism
“Listen, because slutty and vegan ain't supposed to go together, right? Like, right? When you think, that's like how peanut butter and jelly goes together, like, slutty and vegan don't go together. But what it did is, It really was the biggest oxymoron. So I'm …”
Pinky Cole Jan 4, 2024 ▶ 10:19 Sharing the 2023 HIBT Lab Highlight Reel
Insight
Cole: Scarcity and exclusivity drive food brand hype more than the product
“People didn't come for the food. The food was good. That was like the cherry on top. But to say that you were a part of this experience that felt cryptic, and you could only get it at a certain time, people love the art of scarcity. You know, like the art of s…”
Pinky Cole Mar 23, 2023 ▶ 30:16 HIBT Lab! Slutty Vegan: Pinky Cole
Assertion Supported
Cole: Slutty Vegan reached a multimillion-dollar scale before taking outside capital
“Bootstrapping a business and turning it into a multimillion dollar business before any injection of anybody's capital.”
Pinky Cole Mar 23, 2023 ▶ 43:08 HIBT Lab! Slutty Vegan: Pinky Cole
Assertion Supported
Pinky Cole: Slutty Vegan started as a ghost kitchen
“Slutty Vegan was a ghost kitchen before it was anything else.”
Pinky Cole Jan 4, 2024 ▶ 12:11 Sharing the 2023 HIBT Lab Highlight Reel
Assertion Not checkable as stated
Cole: Early Slutty Vegan pop-ups drew 300 to 500 people per post
“And every time I post on Instagram, I literally had between three to 500 people that would stand outside.”
Pinky Cole Jan 4, 2024 ▶ 17:36 Sharing the 2023 HIBT Lab Highlight Reel
Disclosure
Cole: I operated a Jamaican meat restaurant while being a vegetarian
“Not only was I not the cook, I was vegetarian at the time, and I was selling oxtail.”
Pinky Cole Mar 23, 2023 ▶ 13:24 HIBT Lab! Slutty Vegan: Pinky Cole
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