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Coca-Cola

also referred to as: the coca-cola company

includes Coca Cola Energy, Coca Cola North America

11 statements across 8 episodes · 7 bullish · 2 bearish · 8 people on the record · first statement Jan 16, 2017 by Seth Goldman · said 195 times in 74 episodes since 2016 · across every show →

Mentions by year, the whole family

brought up most by Guy Raz (86), Seth Goldman (21), Richard Branson (14), Mike Cessario (12), Rahim Diallo (4), Nuseir Yassin (4), Michael Kirban (4), Cynthia Tice (4)

tap a year for its mentions
00258501520162017201820192020202120222023202420252026episodesmentions
081520162017201820192020202120222023202420252026episodes it came up in
0047.581520162017201820192020202120222023202420252026episodesmentions per episode
2026 7 mentions in 6 episodes 1 per episode
2025 15 mentions in 10 episodes 2 per episode
2024 33 mentions in 10 episodes 3 per episode
2023 18 mentions in 12 episodes 2 per episode
2022 19 mentions in 7 episodes 3 per episode
2021 8 mentions in 5 episodes 2 per episode
2020 24 mentions in 6 episodes 4 per episode
2019 9 mentions in 6 episodes 2 per episode
2018 19 mentions in 4 episodes 5 per episode
2017 41 mentions in 6 episodes 7 per episode
2016 2 mentions in 2 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Coca-Cola, oldest first

Jan 16, 2017 positive
Assertion Supported
Goldman: Coca-Cola grew Honest Tea from 15,000 to over 100,000 stores
“We were in 15,000 stores when Coke invested. Now we're in over a 100,000 stores.”
Seth Goldman Jan 16, 2017 ▶ 21:44 Honest Tea: Seth Goldman
Jan 16, 2017
Assertion Supported
Goldman: Coca-Cola's emerging brands unit approached Honest Tea in 2007
“Well, they approached us in 2007, and they had just created this group of venturing and emerging brands, And their goal was to invest in and build the next billion dollar brand for Coca-Cola.”
Seth Goldman Jan 16, 2017 ▶ 20:08 Honest Tea: Seth Goldman
Jan 16, 2017 positive
Assertion Supported
Raz: Honest Tea surpassed $170M in annual sales under Coca-Cola
“By the way, the company has now sold more than a billion bottles of its beverage. It's now completely owned by Coca-Cola with annual sales of more than a hundred and seventy million dollars.”
Guy Raz Jan 16, 2017 ▶ 24:11 Honest Tea: Seth Goldman
Dec 25, 2017 positive
Insight
Chouinard advises entrepreneurs to invent new categories rather than fight incumbents
“If you want to be successful in business, you don't go up against Coca-Cola and You know, these big companies there, they'll kill you. You just do it differently. You figure out something that no one else has thought about, and you do it a totally different wa…”
Yvon Chouinard Dec 25, 2017 ▶ 19:58 Patagonia: Yvon Chouinard (2016)
Jun 11, 2018 positive
Assertion Supported
Honest Tea expanded from 15,000 to over 100,000 stores with Coca-Cola
“We were in 15,000 stores when Coke invested. Now we're in over a 100,000 stores.”
Seth Goldman Jun 11, 2018 ▶ 22:38 Honest Tea: Seth Goldman (2017)
Jun 11, 2018 positive
Assertion Supported
Raz: Honest Tea Exceeds 1B Bottles Sold and $170M Annual Revenue
“By the way, the company has now sold more than a billion bottles of its beverage. It's now completely owned by Coca-Cola with annual sales of more than a hundred and seventy million dollars.”
Guy Raz Jun 11, 2018 ▶ 25:06 Honest Tea: Seth Goldman (2017)
Aug 3, 2020 negative
Assertion Partly supported
Kirban: Zico switched to concentrate after Coca-Cola invested
“As soon as Coke invested in that business, They moved to a concentrate model. So they were no longer a hundred percent pure premium coconut water, not from concentrate.”
Michael Kirban Aug 3, 2020 ▶ 51:16 Vita Coco: Michael Kirban
Jun 30, 2022 neutral
Assertion Supported
Wurzbacher: Climeworks sold its first captured CO₂ to greenhouses and Coca-Cola
“Our first Plant we built here in Switzerland, and that is taking, that's still an operation, that is taking CO₂ out of the air to then sell the CO₂ to a greenhouse. They are fertilizing their plants with CO₂, and also to Coca-Cola, who are making sparkling dri…”
Jan Wurzbacher Jun 30, 2022 ▶ 13:16 HIBT Lab! Climeworks: Jan Wurzbacher
Jan 9, 2023 positive
Assertion Supported
Trout: Coca-Cola invested in Health-Ade Kombucha
“I was extremely proud and am extremely proud that we've been able to build something literally from nothing from that table to something that the biggest beverage company in the world would want to invest at this level.”
Daina Trout Jan 9, 2023 ▶ 51:53 Health-Ade Kombucha: Daina Trout (2020)
Mar 23, 2023 bullish
Prediction Not checkable as stated
Cole: Slutty Vegan will become what Pepsi and Coca-Cola are to America
“The brand is going to be what Pepsi is to America. What Coca-Cola is to America. They're not selling products. What they're selling is an experience, and however that experience comes is what Slutty Vegan is going to do.”
Pinky Cole Mar 23, 2023 ▶ 50:40 HIBT Lab! Slutty Vegan: Pinky Cole
Jan 22, 2024 negative
Insight
Cessario: Brand Is the Moat Because Giant Corporations Can't Create Brands
“Brand is the moat, and I think it's hard for people to wrap their head around what that means, but there's a lot of Sort of historical precedents to show that that's the case... It shows that giant companies are really bad at creating brands. Like they, there'…”
Mike Cessario Jan 22, 2024 ▶ 1:08:53 Liquid Death: Mike Cessario
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