Kirban: Zico switched to concentrate after Coca-Cola invested
Michael Kirban · Vita Coco: Michael Kirban · Aug 3, 2020 · at 51:16
Vita Coco co-founder Michael Kirban discusses how competitor Zico changed its product formulation following an investment from The Coca-Cola Company.
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“As soon as Coke invested in that business, They moved to a concentrate model. So they were no longer a hundred percent pure premium coconut water, not from concentrate.”
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