Zico

“A lot of that, you know, I mean, literally, like, buying their product out of stores, putting it in trash cans, taking their point of sale material down, hiding it in back rooms, stupid stuff.”

“So we quickly changed our packaging and put in huge letters across the front, never from concentrate. And that became our big selling difference.”

“He said, yeah, it's called Zico, and he showed it to me. He had a sample there, and he's like, this is the, it's almost the same thing. It's also blue, you know, it's same packaging.”

“The beauty about them is they were a bunch of guys that had left the distributor where Zico was sold. So not only were they a much smaller distributor, but they also had it out for that distributor and for Zico.”

“They would literally, just to piss us off, they would set up their sampling truck outside of our office every other day and sample people. So everybody around our office would be walking around with Zico.”

“As soon as Coke invested in that business, They moved to a concentrate model. So they were no longer a hundred percent pure premium coconut water, not from concentrate.”

“I remember one of the biggest distributors in New York, I went and pitched him and Mark was in there, you know, the same week. And he ended up choosing Mark.”

“He's amazing. We've become friends ever since. We invested in a couple businesses together. We're good friends now.”

“After seeing coconut water and acai become very popular, what I noticed is they were Brazilian commodities. Then now we're sold as premium products because like you mentioned it in Brazil, if I went to a run at the park, I went to the beach, there was a old VW…”