Kirban: Zico parked a sampling truck outside Vita Coco's office
Michael Kirban · Vita Coco: Michael Kirban · Aug 3, 2020 · at 43:18
Michael Kirban is the co-founder of Vita Coco. He describes the fierce New York street rivalry with competitor Zico.
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“They would literally, just to piss us off, they would set up their sampling truck outside of our office every other day and sample people. So everybody around our office would be walking around with Zico.”
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