Chouinard advises entrepreneurs to invent new categories rather than fight incumbents
Yvon Chouinard · Patagonia: Yvon Chouinard (2016) · Dec 25, 2017 · at 19:58
Yvon Chouinard, founder of Patagonia, discusses entrepreneurial strategy with Guy Raz, explaining why founders should avoid head-to-head competition with massive established corporations.
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“If you want to be successful in business, you don't go up against Coca-Cola and You know, these big companies there, they'll kill you. You just do it differently. You figure out something that no one else has thought about, and you do it a totally different way”
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