Insight certainty 4/5 debate potential 3/5

Chouinard claims the faster a business grows, the faster it dies

Yvon Chouinard · Patagonia: Yvon Chouinard (2016) · Dec 25, 2017 · at 9:50

Patagonia founder Yvon Chouinard reflects on the company's near-collapse after scaling at 50% annually in the late 1980s.

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“And in fact, that's why the faster a business grows, the faster it dies also.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Yvon Chouinard

Insight
Chouinard says relying on customer feedback is too late for true innovation
“If you wait for the customer to tell you what to do, you're too late. So we were our own customer, and I think that was the secret of coming out with products that a lot of the products people didn't even know they wanted or needed.”
Yvon Chouinard Dec 25, 2017 ▶ 7:40 Patagonia: Yvon Chouinard (2016)
Insight
Retrofitting radical workplace flexibility into existing companies is destined to fail
“I've had other companies come to me and say, oh, I love that idea. I think I'll institute it in my company. I say, forget it. You'll fail. Because you have to start with the very first person you hire.”
Yvon Chouinard Dec 12, 2016 ▶ 16:46 Patagonia: Yvon Chouinard
Insight
Copying Patagonia's flexible work policy fails without early cultural buy-in
“And you know, I've had other companies come to me and say, oh, I love that idea. I think I'll institute it in my company. I say, forget it. You'll fail. Because you have to start with the very first person you hire.”
Yvon Chouinard Dec 25, 2017 ▶ 17:08 Patagonia: Yvon Chouinard (2016)
Disclosure
Chouinard insists Patagonia will never sell out or go public
“We're not gonna sell out. We're not gonna go public.”
Yvon Chouinard Dec 25, 2017 ▶ 18:42 Patagonia: Yvon Chouinard (2016)
Insight
The faster a business grows, the faster it dies
“And in fact, that's why the faster a business grows, the faster it dies also.”
Yvon Chouinard Dec 12, 2016 ▶ 9:28 Patagonia: Yvon Chouinard
Assertion Not checkable as stated
Patagonia's advertising budget is only 0.5% of its total sales
“In fact, our advertising budget is one half of one percent of sales, and so I wait for the customer to tell us how much to make.”
Yvon Chouinard Dec 12, 2016 ▶ 10:04 Patagonia: Yvon Chouinard
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