Coca-Cola, every mention
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every year anyone Guy Raz 86Seth Goldman 21Richard Branson 14Mike Cessario 12Rahim Diallo 4Nuseir Yassin 4Michael Kirban 4Cynthia Tice 4Tom Szaky 3Sara Blakely 3
Verbatim, from the transcripts: the passages where Coca-Cola comes up
Advice Line with Ben Goodwin of Olipop
Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
- ▶ 1:03:05 unnamed speaker I mean, you know, you look at the sixties and the Vietnam war, I don't think Pepsi or Coca-Cola had a position on that.
Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
- ▶ 19:11 Tobias Lütke So, um, a lot of Coca-Cola and pizza and very unhealthy lifestyle.
Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon
- ▶ 1:04:36 Bob Taylor Two Cokes.
SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed
Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry
- ▶ 29:34 Travis Rosbach I, you know, Minute Maid, I liked better than Pepsi, but Coke I liked better than Sprite.
Advice Line with Tariq Farid of Edible Arrangements
- ▶ 35:38 Ryan Burkhardt Uh, some are international brands like Coke or Sprite. 2 times in the scene
Advice Line with Randy Hetrick of TRX
Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation
- ▶ 38:59 Guy Raz I know that, you know, you don't normally meet the sharks until the screen opens, and you walk on stage, and, and you start pitching, and one of the sharks was a guest shark, Rohan Oza, who had been involved in, in branding around Coke,…
- ▶ 56:30 Guy Raz A can of Coke has, what, 25, 30 grams of sugar, maybe more. 2 times in the scene
Advice Line with Dave Weiner of Priority Bicycles
Don Vultaggio: AriZona Beverage Company - The Snap Decision That Outsmarted Snapple
- ▶ 35:46 Guy Raz And in a sense, I mean, the fact that Snapple was doing so well was good for you, because they were paying for marketing, and Coke and Pepsi's products were paying for marketing, and all you really had to do was just kind of be next to…
- ▶ 48:02 Don Vultaggio And I felt it was wrong for me to have somebody leave his job, come work here, and then tell him a year later, hey, by the way, we got bought by Coke, and you're out of a job.
(July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp
Chobani: Hamdi Ulukaya (2022)
Advice Line with Luis von Ahn of Duolingo
Marucci Sports - Kurt Ainsworth
Advice Line with Norma Kamali of Norma Kamali
- ▶ 36:56 Adriana Alvarez Yeah, I, um, started this business, um, after, it actually started as a side hustle, um, but during COVID, I, I worked for the Coca-Cola company, and during COVID, Coca-Cola decided to, um, kill off a brand that I was helping manage, um, 2 times in the scene
Athletic Brewing Company: Bill Shufelt
- ▶ 15:29 Bill Shufelt And I was just complaining about the three sugary pina coladas or the Cokes I'd had that day, and I was like, I know this food's gonna be great, but the drink is gonna absolutely ruin it.
Boll & Branch: Scott and Missy Tannen
- ▶ 8:47 Scott Tannen And then we went out and solicited partnerships from folks like, folks like Disney and Coke and American Express, where we were creating branded games for them.
Lily’s Sweets: Cynthia Tice
- ▶ 20:16 Cynthia Tice And right at the end of 2007, Coke and Pepsi announced that they were coming into the diet beverage segment with a naturally sweetened diet beverage. 4 times in the scene
Olipop: Ben Goodwin
- ▶ 22:17 Guy Raz I mean, it's not, it's not like a, it's not like Coca-Cola, right?
- ▶ 32:45 Guy Raz Oh, so like a, like one of those Mexican colas, Coca-Cola bottles?
- ▶ 1:01:53 Guy Raz I mean, Coca-Cola, two hundred eighty billion dollar market cap, Pepsi, two hundred thirty four billion. 4 times in the scene
- ▶ 1:07:58 Guy Raz It's a major coup for the brand because normally Coke and Pepsi have exclusive deals that prevent any competition at sports stadiums.
Advice Line with Andrew Abraham of Orgain
Parachute Home: Ariel Kaye
Liquid Death: Mike Cessario
- ▶ 27:41 Mike Cessario And you know how Coca-Cola, like, they're icons. 2 times in the scene
- ▶ 1:09:10 Mike Cessario Coca-Cola, the biggest company in the world with all the resources and shelf space in the world, tried to take share in the energy category by creating Coke energy. 6 times in the scene
- ▶ 1:09:10 Mike Cessario Coca-Cola, the biggest company in the world with all the resources and shelf space in the world, tried to take share in the energy category by creating Coke energy. 2 times in the scene
- ▶ 1:12:01 Mike Cessario Like, look at Coca-Cola, like, of their, whatever it was, 120 year stint, 2 times in the scene
Sharing the 2023 HIBT Lab Highlight Reel
- ▶ 21:00 Nuseir Yassin Not Coca-Cola ads, but like deep storytelling.
- ▶ 33:37 Nuseir Yassin I don't want to be selling Coca-Cola.
Framing the future of eyecare with Neil Blumenthal and Dave Gilboa of Warby Parker
Freshpet: Scott Morris
- ▶ 1:05:25 Scott Morris And I think over time, Walmart didn't like it, but they think they got comfortable with the concept that, um, you know, the, the, the, the analogy that's out there is the red cans go in the red fridge, and the blue cans go in the blue…
Vuori: Joe Kudla
Kinko’s: Paul Orfalea
Making garbage useful with Tom Szaky of TerraCycle
MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson
- ▶ 38:58 Scott Svenson Well, we were far ahead of them internationally, and so the hypothesis was we could become the Pepsi to their Coke, and
Harry’s Razors: Andy Katz-Mayfield and Jeff Raider
- ▶ 9:41 Jeff Raider I know we just did a case on Coke and Pepsi, but we really need your help in terms of, like, how do you price
Halo Top Ice Cream: Justin Woolverton
- ▶ 22:02 Justin Woolverton There is a little Coca-Cola to this stuff.
HIBT Lab! Nas Company: Nuseir Yassin
- ▶ 27:43 Nuseir Yassin Not Coca-Cola ads, but like deep storytelling.
- ▶ 40:20 Nuseir Yassin I don't want to be selling Coca-Cola.
HIBT Lab! Slutty Vegan: Pinky Cole
- ▶ 50:47 Pinky Cole What Coca-Cola is to America.
Chomps: Pete Maldonado and Rashid Ali
Health-Ade Kombucha: Daina Trout (2020)
Beautyblender: Rea Ann Silva
- ▶ 56:29 Rea Ann Silva The way that I soothe myself about knockoffs is that I remember this fact that, you know, Coke needed Pepsi.
Guayakí Yerba Mate: David Karr and Chris Mann
- ▶ 42:39 Guy Raz A new head of sales who had worked for Coca-Cola, a guy named Pierre Ferrari. 2 times in the scene
- ▶ 54:40 Guy Raz I mean, Coca-Cola bought Honest Tea, right? 2 times in the scene
- ▶ 59:45 Chris Mann If you're Coca-Cola and you own Coke and you own diet Coke, your margin on that is through the roof.
Chobani: Hamdi Ulukaya
Happy Family Organics: Shazi Visram (2020)
HIBT Lab! Climeworks: Jan Wurzbacher
- ▶ 13:27 Jan Wurzbacher They are fertilizing their plants with CO₂, and also to Coca-Cola, who are making sparkling drinks with it. 3 times in the scene
- ▶ 13:57 Guy Raz I mean, we're not drinking enough Coca-Cola or any carbonated beverage to account for all of the carbon in the atmosphere, right? 3 times in the scene
- ▶ 15:41 Guy Raz Sort of the, the kind of the next phase of this, which is, um, it's somewhat different than, than, you know, removing carbon and then selling it to Coca-Cola and the agricultural industry to use.
- ▶ 17:53 Guy Raz So you and your co-founder Christoph decide that, uh, it's not enough to just, you know, sell this, the CO two to, you know, Coca-Cola.
Nature’s Path: Arran and Ratana Stephens
Strava: Mark Gainey and Michael Horvath
- ▶ 13:48 Mark Gainey We'd buy a bunch of hot dogs and buns and Coke, six packs of Coke.
Coinbase: Brian Armstrong
- ▶ 30:26 Brian Armstrong Yeah, I liked that name because it had a double B sound in it, like, like PayPal and Coca-Cola, like, it was a great name, but the problem with it was, which, one of the things that Y Combinator does is they have a couple lawyers on staff… 2 times in the scene
Live From The HIBT Summit: Gary Vaynerchuk
- ▶ 14:22 Gary Vaynerchuk Coca-Cola, Disney, Delta, because the way the society worked was television, print, and radio were the places we were consuming information. 2 times in the scene
Mailchimp: Ben Chestnut
Robinhood: Vlad Tenev
Boxed: Chieh Huang
Health-Ade Kombucha: Daina Trout
Calendly: Tope Awotona
- ▶ 34:19 Tope Awotona So what that meant was the types of, like the kind of companies you're selling to are like the Coca-Cola's of the world.
Vita Coco: Michael Kirban
- ▶ 46:40 Michael Kirban Goldie was at Vitamin Water, and then when Vitamin Water sold to Coke, I brought him over, and he came over because his wife is Brazilian, and he loved coconut water.
- ▶ 49:40 Guy Raz And then, I guess, around, around the time, you kind of got hammered a bit, because I think it was like, 2009, Coca-Cola announces this huge investment in Zico. 6 times in the scene
- ▶ 51:50 Michael Kirban So, um, around the same time that Coke invested in Zico, a friend of a friend introduced me to Guy Osiri, who is Madonna's manager, uh, today's U-II's manager, um, he's quite connected in, in Hollywood, and I had coffee with Guy. 3 times in the scene
- ▶ 56:25 Guy Raz So what, I mean, you're still up against a brand that is backed by Coke. 5 times in the scene
How I Built Resilience: Live with Deval Patrick
Happy Family Organics: Shazi Visram
Spindrift: Bill Creelman
Live From The HIBT Summit: Sara Blakely Of Spanx
- ▶ 7:28 Sara Blakely When I was selling fax machines door to door, and I had this conversation one time with my dad, and he said, honey, you know, you live in Atlanta now, go get a job at CNN, or go work at Coke.
Dippin' Dots: Curt Jones
- ▶ 23:40 Curt Jones (Kurt Jones) But, uh, basically, the first customer that came in, we gave her a sample, and she asked if she could buy a Coke, and so we sold the Coke was our first sale. 2 times in the scene
Serial Entrepreneur: Marcia Kilgore (2018)
- ▶ 30:37 Marcia Kilgore Actually, I have to say, I came back to New York, I flew back on the Concorde, and I'm on the subway, and there's, you know, Coca-Cola spilt all over the seats and garbage strewn everywhere, and I remember hanging on that subway car,…
Shopify: Tobias Lütke
- ▶ 21:08 Tobias Lütke so um, a lot of Coca-Cola and pizza and very unhealthy lifestyle, uh, but I, it didn't feel like I was doing crazy hours or anything like this, and I would never recommend anyone to do this, but like, there was literally nothing more…
Men's Wearhouse: George Zimmer
- ▶ 59:00 Rahim Diallo Yeah, in Michigan, when I'm playing sports, when I'm running around in a really hot summer, I usually don't plan for a Coke. 2 times in the scene
Eileen Fisher: Eileen Fisher (2017)
Lyft's John Zimmer At The HIBT Summit
Honest Tea: Seth Goldman (2017)
- ▶ 20:54 Seth Goldman Well, I would say, so when Coca-Cola became an investor in 13 times in the scene
- ▶ 21:11 Seth Goldman And so, you know, going to the headquarters in Atlanta, sitting down with the president of Coke North America and then the chairman and, and, you know, sort of party was like looking down, like I'm really here.
- ▶ 25:11 Guy Raz It's now completely owned by Coca-Cola with annual sales of more than a hundred and seventy million dollars.
LÄRABAR: Lara Merriken
- ▶ 50:04 Rahim Diallo Yeah, in Michigan, when I'm playing sports, when I'm running around in a really hot summer, I usually don't plan for a Coke. 2 times in the scene
Serial Entrepreneur: Marcia Kilgore
- ▶ 28:56 Marcia Kilgore Actually, I have to say, I came back to New York, I flew back on the Concorde, and I'm on the subway, and there's, you know, Coca-Cola spilt all over the seats, and garbage strewn everywhere, and I remember hanging on that subway car,…
Patagonia: Yvon Chouinard (2016)
- ▶ 19:58 Yvon Chouinard I'm going to do it this other way, and if you want to be successful in business, you don't go up against Coca-Cola and
Live Episode! BuzzFeed: Jonah Peretti
- ▶ 19:24 Jonah Peretti Yeah, I think, you know, Kenny said, you know, in every industry, if there's a Coke, there's going to be a big spot for a Pepsi, and the Drudge Report's out there by themselves, and in every, in political media, if there's a strong…
Spanx: Sara Blakely (2017)
- ▶ 14:07 Sara Blakely I didn't like any of the names, and I knew it wasn't right, and then I sort of narrowed down my thinking at one point in time and thought, Kodak and Coca-Cola are the two most recognized names in the world.
5-Hour Energy: Manoj Bhargava
- ▶ 0:17 Manoj Bhargava Coke, Pepsi, Red Bull, Monster, when they all came in, actually our market share dipped from about 93% down to 67%.
- ▶ 13:58 Manoj Bhargava You know, against Red Bull, Monster, and I got to also fight Coke, Pepsi, and Budweiser.
- ▶ 21:07 Manoj Bhargava You know, Coke came in with a product that was a shot, Pepsi, Red Bull Monster, they all came in with shots, you know, with two ounce bottles.
Virgin: Richard Branson
- ▶ 4:31 Richard Branson So I would, you know, ring up Coke and tell them that Pepsi was advertising, and then maybe get Coke, and then ring up Pepsi and try and tell them that Coke was advertising. 2 times in the scene
- ▶ 16:36 Richard Branson And, um, and it wasn't Coke, and it wasn't Pepsi. 5 times in the scene
- ▶ 17:10 Richard Branson I mean, here's somebody taking on the biggest company in the world, which, you know, foolish, foolish person, but we had some big smiles on some days thinking, you know, Coke is the best known brand in the world. 7 times in the scene
Honest Tea: Seth Goldman
- ▶ 19:59 Seth Goldman Well, I would say, so when Coca-Cola became an investor in 2008, that was a surreal experience because 6 times in the scene
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