Prediction Partly held up
Vaynerchuk: 99% of current NFT projects will fail and collapse in price
“Yeah, I mean, I think 99% of the projects that are being launched right now are gold rushes, and they're gonna be projects that fail, and people are gonna buy tokens from celebrities, leagues, different things, and the price is gonna go down.”
Opinion
Vaynerchuk compares his childhood business talent to young LeBron and Beyoncé
“You see those videos of Beyonce or LeBron, and you're just like, right, of course. That's me in business.”
Opinion
Vaynerchuk: Viral TikTok video was Ocean Spray's most impactful ad in history
“That is the single most impactful ad in the history of ocean spray cranberry.”
Insight
Vaynerchuk: The ad world celebrates work that ignores business results
“You know, the ad world loves to clap and celebrate itself around work that isn't actually driving business results, which I've always found fascinating.”
Insight
Vaynerchuk: Monetizing content requires audience-first value to generate long-term returns
“If you're not deeply interested in the community around those interests, you're not going to be able to cultivate lifetime value. It's very hard to put in that community time and that, and have content that hits unless that layer of making content money comes …”
Insight
Vaynerchuk: Broad niche content supports millions while hyper-niches cap at five figures
“Because if it's wine, you could build a multi-million dollar company because there's enough interest in wine, even as a niche. If it's professional basketball, you could go on to create a seven figure business easily for yourself. If it's the Red Power Ranger,…”
Insight
Vaynerchuk: Business owners cannot properly judge content hires without understanding the work
“You can't, as a business owner, judge when you can finally afford to hire someone or use an agency, the work, if you don't understand it.”
Insight
Vaynerchuk: Valuable content relies on either expertise or escapism
“I think about two E's a lot, Guy. Expertise or escapism. So if somebody's listening right now, two things that have always worked to Guy's question is, do you have expertise in what you're talking about? And you have to have humility here and self-awareness. L…”
Insight
Vaynerchuk: Non-charismatic creators should focus on writing rather than video
“Find your medium. If you're not incredibly charismatic, you might have the luxury of being a compelling writer. And that's okay. You don't have to be on video and audio. Writing is still crushing on the internet.”
Assertion Not checkable as stated
Vaynerchuk: Facebook marketing is driving massive under-30 signups for Groups
“I'm blown away by how much under-thirty-year-olds are signing up for Facebook groups at scale right now. I think it's an effective marketing job by them.”
Insight
Vaynerchuk: Marketing fails when disrupting people instead of surprising them
“And that's where I think we've lost our way in marketing. A lot of marketing is disrupting people instead of catching them off guard.”
Disclosure
Vaynerchuk never sets specific numerical business goals or targets
“I, to this day, I've never had a goal of like, we're gonna do this. I don't even think that way.”
Insight
Vaynerchuk: Reviewers who shill or compromise honesty are one moment from ruin
“If I'm shilling up here, or not telling my truth, I'm one moment away from being finished.”
Disclosure
Vaynerchuk bought Twitter founder shares from original CTO Blaine Cook
“The next thing I know, I am negotiating to buy a portion of Blaine Cook, the original CTO's founder shares of Twitter, and now I'm in the game.”
Disclosure
Vaynerchuk's first three investments were Twitter, Facebook, and Tumblr
“I put 34,000 dollars into Twitter. Okay. Okay. The reason I had that, and then I also put money into Facebook, and then put money into Tumblr. Those were my first three investments.”
Prediction Open · timeframe Aug 2048
Vaynerchuk expects to buy the New York Jets in 25 years
“I know how I'm going about doing it, which makes me feel that I'm gonna get it done in 25 to 27 years.”
Insight
Vaynerchuk: Ignoring praise is essential to withstanding online criticism
“I believe that a lot of my friends who aren't able to handle it, which is many, enjoy the accolades too much. I believe one of the reasons I can deal with this is I can't hear them cheering for me, which allows me to deal with the booing.”
Disclosure
Vaynerchuk has stopped using the word 'hustle' entirely
“I don't even use the word hustle anymore. A word that I loved my whole life.”
Assertion Supported
Vaynerchuk: WineLibrary.com was one of the first wine e-commerce businesses
“In Mount Ida College, first semester, I hear the internet for the first time, and I decide, oh my god, I'm not gonna launch 800 Toys R Us of wines, which is what my plan was at that time. I'm gonna launch a website, even though I did not own a computer, even t…”
Assertion Not checkable as stated
Vaynerchuk: Wine Library grew from $4M to $65M in revenue
“We went to we went to ten million in 99, and 17.5 in 2028.3, you know. I mean, it was, we went from four to 65, and 60 to 65 in a blink, you know.”
Disclosure
Vaynerchuk capped his salary at $80,000 while building Wine Library
“I never made more than 80,000 dollars a year, even though I built this huge business cause it's a family business and we don't take salaries and I don't own the business”
Disclosure
Vaynerchuk's books were his most lucrative income stream from 2009 to 2012
“Book writing was my most, Lucrative part of my life. In 2000, nine, 10, 11, 12. That's where I made most of my money. Because I was making nothing at VaynerMedia.”
Disclosure
Vaynerchuk: Resy Was Incubated and Funded Through Vayner/RSE
“We did through the fund that I started, VaynerRSC, and so we incubated Resi in that fund at some level.”
Disclosure
Vaynerchuk: I made all my own content for seven years before hiring
“Everything I just said, I did for seven years. For seven years before I hired anyone. Seven years I did my own content. All of it.”
Gary Vaynerchuk