Vaynerchuk: Valuable content relies on either expertise or escapism
Gary Vaynerchuk · Live From The HIBT Summit: Gary Vaynerchuk · Aug 5, 2021 · at 20:59
Speaking with Guy Raz at the HIBT Summit, Gary Vaynerchuk outlines his framework for how entrepreneurs and creators can create high-signal content.
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“I think about two E's a lot, Guy. Expertise or escapism. So if somebody's listening right now, two things that have always worked to Guy's question is, do you have expertise in what you're talking about? And you have to have humility here and self-awareness. Like, you know, some people are like, I'm an expert, and really you're just an enthusiast. Do you have expertise? Or can you create escapism?”
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