Pepsi

also referred to as: pepsi cola

11 statements across 11 episodes · 3 bullish · 1 bearish · 10 people on the record · first statement Mar 13, 2017 by Manoj Bhargava · said 34 times in 21 episodes since 2017 · across every show →

Mentions by year

brought up most by Guy Raz (10), Colin Angle (6), Tom Szaky (3), Meredith Baer (3), Richard Branson (2), Rahim Diallo (2), Travis Rosbach (1), Scott Svenson (1)

tap a year for its mentions
00531052017201820192020202120222023202420252026episodesmentions
0352017201820192020202120222023202420252026episodes it came up in
002.52.5552017201820192020202120222023202420252026episodesmentions per episode
2026 9 mentions in 2 episodes 5 per episode
2025 6 mentions in 3 episodes 2 per episode
2024 1 mention in 1 episode
2023 7 mentions in 5 episodes 1 per episode
2022 1 mention in 1 episode
2021 1 mention in 1 episode
2020 1 mention in 1 episode
2019 1 mention in 1 episode
2018 3 mentions in 3 episodes 1 per episode
2017 4 mentions in 3 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Pepsi, oldest first

Mar 13, 2017 neutral
Assertion Supported
Bhargava: Coke, Pepsi, Red Bull, and Monster all launched energy shots
“Coke came in with a product that was a shot, Pepsi, Red Bull Monster, they all came in with shots, you know, with two ounce bottles.”
Manoj Bhargava Mar 13, 2017 ▶ 21:07 5-Hour Energy: Manoj Bhargava
Dec 14, 2017 neutral
Assertion Supported
Pepsi and Anheuser-Busch backed BET early while P&G and Colgate hesitated
“Pepsi Cola was an early advertiser because they, the soft drink appeals to that market. Same way with Anheuser-Busch. They got exclusive rights to advertise their beer. But what you call the real revenue generators, the package good guys the Procter & Gamble, …”
Robert "Bob" Johnson Dec 14, 2017 ▶ 25:16 Live Episode! Black Entertainment Television: Robert Johnson
Apr 30, 2018 neutral
Assertion Partly supported
Shaich: Pepsi and Sara Lee launched major bakery chains to compete with Au Bon Pain
“Pepsi came after us. They decided this was going to be the third leg of Pepsi food service, and they created something called La Petite Boulangerette. Sarah Lee came after us. They bought a chain called Michelle's Baguette, and they were going to open 400 stor…”
Ron Shaich Apr 30, 2018 ▶ 20:15 Panera Bread/Au Bon Pain: Ron Shaich
Feb 10, 2020 neutral
Assertion Partly supported
Corporate giants Pepsi and Sara Lee launched failed rival bakery-cafes
“Pepsi came after us. They decided this was going to be the third leg of Pepsi food service, and they created something called La Petite Boulangerie. Sarah Lee came after us. They bought a chain called Michelle's Baguette, and they were going to open 400 stores…”
Ron Shaich Feb 10, 2020 ▶ 20:50 Panera Bread/Au Bon Pain: Ron Shaich (2018)
Nov 28, 2022 bearish
Opinion
Pepsi's yerba mate brand is struggling due to premature consumer awareness
“One of our competitors is owned by Pepsi and they're on the Pepsi trucks and they have unlimited distribution, but it's not really working. And I think it's because it's just premature. You know, the market's not ready. There's not enough customers that know a…”
Chris Mann Nov 28, 2022 ▶ 1:07:31 Guayakí Yerba Mate: David Karr and Chris Mann
Dec 19, 2022 positive
Insight
Category creators need knockoffs to prove their product's superiority
“The way that I soothe myself about knockoffs is that I remember this fact that, you know, Coke needed Pepsi. Xerox needed IBM. Beauty Blender needs knockoffs in order to prove why we are the category creator and the best.”
Rea Ann Silva Dec 19, 2022 ▶ 56:29 Beautyblender: Rea Ann Silva
Mar 23, 2023 bullish
Prediction Not checkable as stated
Cole: Slutty Vegan will become what Pepsi and Coca-Cola are to America
“The brand is going to be what Pepsi is to America. What Coca-Cola is to America. They're not selling products. What they're selling is an experience, and however that experience comes is what Slutty Vegan is going to do.”
Pinky Cole Mar 23, 2023 ▶ 50:40 HIBT Lab! Slutty Vegan: Pinky Cole
Sep 30, 2024
Assertion Contradicted
Tice: Distrust of artificial sweeteners drove 2008 Coke and Pepsi diet slump
“So in 2008, Coke and Pepsi were experiencing this enormous downturn of diet beverages. And it was really due to the fact that there was enormous consumer distrust of artificial sweeteners.”
Cynthia Tice Sep 30, 2024 ▶ 22:09 Lily’s Sweets: Cynthia Tice
Nov 25, 2024
Disclosure
Thomae received around $75,000 from Pepsi's acquisition of Izze
“I got about 75,000 dollars.”
Koel Thomae Nov 25, 2024 ▶ 14:48 Noosa Yoghurt: Koel Thomae
Dec 1, 2025 neutral
Assertion Not checkable as stated
Baer: Jerry Bruckheimer cast her in a Pepsi commercial
“He's an ad guy and came up to me and asked me to be in a Pepsi commercial, and I went, yeah, right.”
Meredith Baer Dec 1, 2025 ▶ 10:44 Meridith Baer Home: Meridith Baer. She Started Over at 50 and Put Home Staging on the Map.
Apr 13, 2026 bullish
Assertion Not publicly verifiable
iRobot Sold 250,000 Roombas in Six Weeks After Chappelle Pepsi Ad
“And we sold 250,000 Roombas in six weeks.”
Colin Angle Apr 13, 2026 ▶ 43:35 iRobot: Colin Angle. How The Roomba Became a Household Icon
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