Thomae received around $75,000 from Pepsi's acquisition of Izze
Koel Thomae · Noosa Yoghurt: Koel Thomae · Nov 25, 2024 · at 14:48
Koel Thomae, co-founder of Noosa Yoghurt, discusses the capital she had available to start the company following the sale of her previous employer, Izze Beverage Company, to Pepsi.
0:00 / 0:02exact quote · 3.0s
720p mp4 · rendered on demand · StarZero watermark
“I got about 75,000 dollars.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Koel Thomae
Thomae: ShopRite is one of the hardest retailers to work with
“Come to learn that ShopRite is probably one of the hardest operationally retailers to work with. Like, if you miss their delivery window by, like, five minutes, they'll refuse you, and then you have to reschedule.”
Dannon, Hain Celestial, and Kroger launched six Noosa copycats between 2012–2014
“So within, I would say, sort of that, 20 12 to 20 14 time frame, there was probably six knockoffs that came into the market from Dannon, from Hain Celestial to even Kroger doing a private label version of Noosa.”
Thomae preferred Advent-backed professional era over founding era due to culture
“So I sort of see these two very distinct chapters that I was involved with at Noosa was sort of like the Wild West chapter, and then our professional chapter, which we, I think we created an amazing internal culture, and I had an absolute blast in sort of that…”
Thomae: Emerging Greek Yogurts Did Not Taste as Good as Queensland Yogurt
“Yeah, they were just coming onto the market, so I could see that there was a trend happening with Greek, but it, to me, it didn't taste as good as Queensland yogurt.”
Thomae: Queensland Yogurt agreed to licensing and investment on a handshake
“They essentially said, look, yeah, we think there is an opportunity in the U.S., so We'd happily license to you. We'd want to invest in the business, and we'd be happy to bring, like, a yogurt maker over and just help with the initial startup of the business. …”