Tice: Distrust of artificial sweeteners drove 2008 Coke and Pepsi diet slump
Cynthia Tice · Lily’s Sweets: Cynthia Tice · Sep 30, 2024 · at 22:09
Lily's Sweets founder Cynthia Tice explains why major beverage corporations rushed to explore stevia as an alternative sweetener in 2008.
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“So in 2008, Coke and Pepsi were experiencing this enormous downturn of diet beverages. And it was really due to the fact that there was enormous consumer distrust of artificial sweeteners.”
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