Category creators need knockoffs to prove their product's superiority
Rea Ann Silva · Beautyblender: Rea Ann Silva · Dec 19, 2022 · at 56:29
Rea Ann Silva, founder of Beautyblender, explains to Guy Raz how she views competition and retail copycats of her makeup sponge.
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“The way that I soothe myself about knockoffs is that I remember this fact that, you know, Coke needed Pepsi. Xerox needed IBM. Beauty Blender needs knockoffs in order to prove why we are the category creator and the best.”
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