Xerox

includes Xerox PARC

5 statements across 3 episodes · 3 bullish · 0 bearish · 3 people on the record · first statement Sep 28, 2017 by Howard Schultz · said 42 times in 17 episodes since 2017 · across every show →

Mentions by year, the whole family

brought up most by Guy Raz (12), Howard Schultz (9), Paul Orfalea (8), Mel Ziegler (3), Gregg Renfrew (3), Scott Morris (1), Rea Ann Silva (1), Ian Murray (1)

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2026 4 mentions in 2 episodes 2 per episode
2025 3 mentions in 3 episodes 1 per episode
2024 3 mentions in 1 episode
2023 15 mentions in 2 episodes 8 per episode
2022 3 mentions in 3 episodes 1 per episode
2021 3 mentions in 3 episodes 1 per episode
2019 1 mention in 1 episode
2018 1 mention in 1 episode
2017 9 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Xerox, oldest first

Sep 28, 2017
Assertion Partly supported
Schultz: Xerox Trainees Made 50 In-Person Cold Calls Daily in 1976
“This was 1976, and at Xerox first I sent you to a sales training school in Leesburg, Virginia, and after that, for six months, all you do is make 50 cold calls a day. But I'm not talking about on a phone. You have to go make a physical cold call. Into an offic…”
Howard Schultz Sep 28, 2017 ▶ 8:13 Live Episode! Starbucks: Howard Schultz
Dec 19, 2022 positive
Insight
Category creators need knockoffs to prove their product's superiority
“The way that I soothe myself about knockoffs is that I remember this fact that, you know, Coke needed Pepsi. Xerox needed IBM. Beauty Blender needs knockoffs in order to prove why we are the category creator and the best.”
Rea Ann Silva Dec 19, 2022 ▶ 56:29 Beautyblender: Rea Ann Silva
Aug 21, 2023
Insight
Orfalea: Strong consonants make brand names like Kinko's and Xerox unforgettable
“You want strong consonants. Google, Xerox, Kodak. Coca-Cola. So I wanted a business with a strong consonant. Once you heard the name Kinkos, you'd never forget it.”
Paul Orfalea Aug 21, 2023 ▶ 15:05 Kinko’s: Paul Orfalea
Aug 21, 2023 positive
Insight
Orfalea: Avoid perishable inventory; paper does not go obsolete like cucumbers
“And overnight, my inventory rotted, my cucumbers, my corn, and I looked at the Xerox machine, and I thought, man, that, that paper does not go obsolete. That inventory stays there for months and months at a time. And I thought, I don't want to be in a business…”
Paul Orfalea Aug 21, 2023 ▶ 9:49 Kinko’s: Paul Orfalea
Aug 21, 2023 positive
Disclosure
Orfalea: Disorganized Xerox billing provided a 90-day float to fund Kinko's
“Xerox was so screwed up in their invoicing, it gave me an enormous amount of float. I wouldn't get a bill from a Xerox machine for say, 60 days, 90 days after it was installed. And I didn't have to put up any money to get it.”
Paul Orfalea Aug 21, 2023 ▶ 12:45 Kinko’s: Paul Orfalea
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