Beautyblender

also referred to as: beauty blender

17 statements across 1 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Dec 19, 2022 by Rea Ann Silva · said 36 times in 1 episodes since 2022 · across every show →

Mentions by year

brought up most by Guy Raz (19), Rea Ann Silva (17)

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2022 36 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Beautyblender, oldest first

Dec 19, 2022 neutral
Assertion Open · timeframe Dec 2022
Beautyblender's patent was blocked by an existing medical ear cleaner patent
“There was a patent owned by a company that, and this is the craziest thing, and this is why I fought so long and hard about it, but There was a medical ear cleaner that was like, if you can envision, like, almost like a Q-tip, only bigger. It was like, it had …”
Rea Ann Silva Dec 19, 2022 ▶ 46:56 Beautyblender: Rea Ann Silva
Dec 19, 2022 positive
Insight
Category creators need knockoffs to prove their product's superiority
“The way that I soothe myself about knockoffs is that I remember this fact that, you know, Coke needed Pepsi. Xerox needed IBM. Beauty Blender needs knockoffs in order to prove why we are the category creator and the best.”
Rea Ann Silva Dec 19, 2022 ▶ 56:29 Beautyblender: Rea Ann Silva
Dec 19, 2022
Disclosure
Silva invested over $2 million to launch Beautyblender's foundation line
“I mean, I invested, you know, over two million dollars into this launch.”
Rea Ann Silva Dec 19, 2022 ▶ 1:01:32 Beautyblender: Rea Ann Silva
Dec 19, 2022 neutral
Disclosure
Silva and her early partner each invested $75,000 to launch Beautyblender
“In the beginning, when I first decided that this should, you know, I wanted to try to make this a business, I had invited another makeup artist to work with me. I eventually bought her out but we had both, I think we both invested, like, 75,000 dollars.”
Rea Ann Silva Dec 19, 2022 ▶ 43:44 Beautyblender: Rea Ann Silva
Dec 19, 2022 neutral
Disclosure
Silva still owns 100% of Beautyblender and took no outside investment
“No, I still own it a hundred percent. I have no investors.”
Rea Ann Silva Dec 19, 2022 ▶ 1:03:31 Beautyblender: Rea Ann Silva
Dec 19, 2022
Assertion Not publicly verifiable
Beautyblender has sold over 100 million units to date
“Probably more than a hundred million.”
Rea Ann Silva Dec 19, 2022 ▶ 57:29 Beautyblender: Rea Ann Silva
Dec 19, 2022
Assertion Supported
The first Beautyblender was a standard makeup wedge hand-trimmed into a teardrop
“Beauty Blender is a wedge that I trimmed. Into a teardrop. The sponge itself has no edges. We round the sponge.”
Rea Ann Silva Dec 19, 2022 ▶ 27:17 Beautyblender: Rea Ann Silva
Dec 19, 2022
Assertion Contradicted
Victoria Vogue dismissed Silva's cold call by citing their 400 existing patents
“And she, you know, she said, well, that's great, honey. We hold over 400 patents. I'm sure whatever you have designed already is covered in our patents, so I don't know that we could help you much.”
Rea Ann Silva Dec 19, 2022 ▶ 37:17 Beautyblender: Rea Ann Silva
Dec 19, 2022
Assertion Not checkable as stated
E-commerce remains the smaller part of Beautyblender's overall business
“I mean, even, even to this day, my digital, my e-commerce business is the smaller part of my business.”
Rea Ann Silva Dec 19, 2022 ▶ 46:06 Beautyblender: Rea Ann Silva
Dec 19, 2022 neutral
Assertion Not checkable as stated
Beautyblender's iconic hot pink began as color-coding for manufacturer prototypes
“And every time that a new formulation was sent to me, they would dye it a certain color so that I wouldn't confuse them. So when we talked, they could say, hey, remember the blue one, remember the green one, remember the yellow one, remember the purple one. An…”
Rea Ann Silva Dec 19, 2022 ▶ 49:12 Beautyblender: Rea Ann Silva
Dec 19, 2022
Assertion Supported
Silva was hired on 'Girlfriends' specifically for her high-definition makeup expertise
“That recognition that you have was the singular reason why I was hired to do the show Girlfriends, where I created Beauty Blender.”
Rea Ann Silva Dec 19, 2022 ▶ 22:20 Beautyblender: Rea Ann Silva
Dec 19, 2022 neutral
Disclosure
Silva mortgaged her house to self-fund the launch of Beautyblender
“I amassed and saved some money to buy a house, and I'm, I mortgaged my house, and that's how I did it.”
Rea Ann Silva Dec 19, 2022 ▶ 44:15 Beautyblender: Rea Ann Silva
Dec 19, 2022 positive
Assertion Supported
Beautyblender still uses its original fabricator and manufacturer
“I'm still working with the same fabricator and manufacturer from the very beginning. Like, they've grown with me in this business, and, you know, they took a chance on me.”
Rea Ann Silva Dec 19, 2022 ▶ 44:25 Beautyblender: Rea Ann Silva
Dec 19, 2022
Disclosure
Silva initially thought Beautyblender was too complicated for mainstream consumers
“I dared to dream on occasion, like, wow, what if this could be a consumer product, but way too complicated for them to understand. Like, it's so far in makeup artistry, I don't think anybody would, you know, why would they trade this out with whatever they're …”
Rea Ann Silva Dec 19, 2022 ▶ 34:18 Beautyblender: Rea Ann Silva
Dec 19, 2022
Insight
Makeup sponges are the most recognized but least developed beauty tools
“It's that disposable mentality that we've been taught about makeup sponges that makes you feel like it's not a worthy tool, but it's the most recognized tool, but the least developed one.”
Rea Ann Silva Dec 19, 2022 ▶ 54:27 Beautyblender: Rea Ann Silva
Dec 19, 2022 neutral
Disclosure
Silva may take on a minority investor in the next few years
“I think probably in the next three to five years, just because of my age and also my own personal desires, things that I want for my life, maybe I'll take on an, like a minority investor.”
Rea Ann Silva Dec 19, 2022 ▶ 1:04:57 Beautyblender: Rea Ann Silva
Dec 19, 2022 positive
Disclosure
Silva kept the neon pink prototype color to stand out in retail
“I want you to be able to see it in a sea of black across the room. You know, when you walk into the store, I think the fact that it's an egg shape is so different. People are going to look at it and wonder, what the hell is this thing? And I want it to be pink…”
Rea Ann Silva Dec 19, 2022 ▶ 50:11 Beautyblender: Rea Ann Silva
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