Pepsi

“1.95 billion dollars.”

“What a lot of people don't realize is we sold 100% of the company. A lot of times you'll do a two-step deal where if it was probably, I would say if it was that situation, we would have stayed in our roles and kept going. But you don't sell your company for tw…”

“And we sold 250,000 Roombas in six weeks.”

“We are the only platform. We don't sell Pepsi and Coke. We don't sell Lay's and Bingo's of the world. We don't sell the big biscuit brands in the country, right?”

“He's an ad guy and came up to me and asked me to be in a Pepsi commercial, and I went, yeah, right.”

“He came to visit me at the Tesla Gigafactory in Austin, and was telling me that it's impossible to have a long-range, ah, semi-truck. And I was like, well, but we literally have them and you can drive them, and Pepsi is literally using them right now”

“Especially in beverage, I am the only female founder of an exit of this size ever, right?”

“It's not, it is unspoken, but it is a nature, it is a natural game theoretic Nash equilibrium. Like, it is the natural state of things that both sides understand that to go to war would be mutually assured destruction, and so they don't even need to talk about…”

“I got about 75,000 dollars.”

“Coca-Cola and Pepsi, three hundred forty-five billion dollar companies, they're really having their cigarette moment and they were cool when I was a kid. And now they're not healthy.”

“So in 2008, Coke and Pepsi were experiencing this enormous downturn of diet beverages. And it was really due to the fact that there was enormous consumer distrust of artificial sweeteners.”

“Quebec has this weird thing where it's like one of the biggest markets in the world for Pepsi, not Coke.”

“I really believe that the best and most talented organizations and people have a rival they really respect. I think the Red Sox are better because they hate the Yankees. I think Duke hates basketball against North Carolina. I think Coke hates Pepsi. And they a…”

“Because what we found is in every category, every consumer product category in which there are two main competitors, Coke and Pepsi, Stoli Absolute, Ben and Jerry's and Haagen-Dazs, they tend to fight to the bottom. Lower pricing you know, frankly demeaning co…”

“The brand is going to be what Pepsi is to America. What Coca-Cola is to America. They're not selling products. What they're selling is an experience, and however that experience comes is what Slutty Vegan is going to do.”

“Four or five big players literally own 98% of the market between Coke, Pepsi, Anheuser-Busch, Molson Coors. I mean, that is 98% of the beverages you see on a shelf in a store anywhere.”

“The way that I soothe myself about knockoffs is that I remember this fact that, you know, Coke needed Pepsi. Xerox needed IBM. Beauty Blender needs knockoffs in order to prove why we are the category creator and the best.”

“One of our competitors is owned by Pepsi and they're on the Pepsi trucks and they have unlimited distribution, but it's not really working. And I think it's because it's just premature. You know, the market's not ready. There's not enough customers that know a…”

“Intel, Pepsi, Starbucks, Procter & Gamble, thousands of the world's biggest companies rely on renewable energy credits to make sustainability claims.”

“And for about 18 months, we were out selling them.”

“With a can of Cola, it can't be radically better than Coke or Pepsi.”

“Pepsi came after us. They decided this was going to be the third leg of Pepsi food service, and they created something called La Petite Boulangerie. Sarah Lee came after us. They bought a chain called Michelle's Baguette, and they were going to open 400 stores…”

“Most people don't remember this, but at one time, Pepsi owned North American Van Lines Moving Company, they owned a trucking company, they owned Burpee Seeds, they owned Wilson Sporting Goods. None of which had anything to do with snack foods and beverages.”

“Pepsi came after us. They decided this was going to be the third leg of Pepsi food service, and they created something called La Petite Boulangerette. Sarah Lee came after us. They bought a chain called Michelle's Baguette, and they were going to open 400 stor…”

“Pepsi Cola was an early advertiser because they, the soft drink appeals to that market. Same way with Anheuser-Busch. They got exclusive rights to advertise their beer. But what you call the real revenue generators, the package good guys the Procter & Gamble, …”

“And at one point, Pepsi tried very hard to buy them. And of course, the company is owned by the Cranberry farmers. So this was a really passionate, passionate debate. You could never have resolved it by who cared most because everybody cared totally. And it en…”

“We're not ever going to be working with those two brands side by side.”

“The real job is not define, you know, divining, ooh, is like Dr. Pepper Snapple going to be better than Pepsi? Which one do I buy for this quarter? Like, that's not the gig. The gig is getting people through.”

“Coke came in with a product that was a shot, Pepsi, Red Bull Monster, they all came in with shots, you know, with two ounce bottles.”

“And we've now seen that GoPro is going that same direction. You're seeing Marriott Hotels, of all things, has just significantly financed its own studios to do exactly the same thing, and Pepsi is making those noises, and so that is a trend that I absolutely s…”