Jason Fiedler
Venture Advisor, Left Lane Capital · 1 appearance on the record.
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Fiedler specializes in early- and growth-stage investments across internet, consumer technology, CPG, and sports businesses, having previously served as a Principal at Red Sea Ventures and an early operations manager at Uber. His portfolio investments and board directorships include companies such as Talkiatry, Tovala, Smalls, Jackpocket, and League One Volleyball.
26statements → 7claims → 2claims resolved → 3.81/5average certainty → 2.23/5average debate potential → ≈4.0/5argument clarity, estimated →
1 supported 0 partly supported 1 contradicted 5 not checkable as stated how the 7 claims stand · each chip opens the sources
3 predictions · 4 assertions · 5 opinions · 6 insights · 8 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 2 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.
The record, in short
What the tape says about how Jason argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.
Their most notable supported claim
Fiedler: League One Volleyball de-risks pro league via 50 youth clubs
“What was interesting to us about League One is that underneath their hold co, they also are buying the top youth volleyball clubs globally, nationally. So they have 50 of those, and it creates cash flow, and a really stable business with which you can de-risk …”
How they sound: not measured why? →
We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jason Fiedler on measured tape to publish a rate. This says nothing about how they speak.
Everything Jason Fiedler said on Sourcery that made the record, most notable first. Filter by type, assessment or year in the ledger →
Fiedler: Olipop can become a several-billion-dollar business
“We said this can be a several billion dollar business. We absolutely believe it can be a several billion dollar business playing against these slow incumbents.”
Fiedler: All 20 of Coca-Cola's billion-dollar brands are declining year-over-year
“Coca-Cola has 20 brands that do over a billion dollars. Every single one of them is decreasing in sales year over year, and they haven't innovated at all.”
Fiedler: Bearish on major cities due to high costs and questionable quality of life
“I'm also really bearish on urban settings and cities, I think we're going to have. ... A hundred percent cost of living through the roof, quality of life, questionable.”
Fiedler: VCs underestimate consumer market scale, missing Monster Energy's $70B cap
“One question I would often ask people is how big is monster energy? And they would often say like 2,000,000,003 billion. I think at the time it was seventy billion. And so I think a lot of investors are magnitudes off in how big these categories can be.”
Fiedler: Pet care retains 80-90% of spend, mirroring enterprise software
“When you think about The enterprise software of consumer spend. Pet is it. I mean, yes, you'll have that initial maybe 40 to 60% drop off in the first year, but after that, you're retaining 80 to 90% of your customer, of your dollar spend year after year, and …”
Fiedler: Brick-and-mortar burger shop payback periods can rival software startups
“When you look at a burger shop, which traditionally has not been something that, you know, our LPs would know us for, and you see that it can, you know, it costs, it can generate a hundred You realize that that payback and life after payback is really interest…”
Fiedler: Digitally native brands beat legacy chains via TikTok foot traffic
“These entrepreneurs are repainting You know, the streets with new brands and they're digitally native, which provides a huge advantage over the incumbents. The newer generations are walking into places because of their phones, right? That's their navigation sy…”
Left Lane's 20-person investment team speaks with 780 companies a month
“I think I was checking before this, I think we've spoken with 780 companies this month so far. So we got another week to go and manage Everything in Salesforce. And so, but that's really a, it comprises of, you know, the investment team of 20, twenty-ish.”
Fiedler: Non-winner-take-all consumer sectors let trailing players return base cases
“The beauty of some of these categories is they're not necessarily winner take all. You know, there's some platform or network or brand effects, but winner can often take most as we saw in indirect to consumer pet. But if you ended up in two, three, four, or fi…”
Fiedler: Coca-Cola and Pepsi are experiencing their 'cigarette moment'
“Coca-Cola and Pepsi, three hundred forty-five billion dollar companies, they're really having their cigarette moment and they were cool when I was a kid. And now they're not healthy.”
Fiedler: No growth investor specializes in building next-generation sports leagues
“These sports businesses all have common growth and pain points, but there yet isn't really a growth stage investor that's addressing how do you build the next generation leagues into formidable businesses longterm.”
Fiedler: A Y Combinator for fast-casual restaurants needs to exist
“I think we could actually have an entire YC for fast casual businesses with how much share there is to steal pretty quickly and how many entrepreneurs are going at it.”
Left Lane: Junior outbound sourcing drives the majority of invested dollars
“The majority of our deals and majority of our dollars are in companies that our junior sourcing team brings to us, not Friends of ours that we've known for whatever saying, Hey, I got this deal. Let's do this together.”
Fiedler: SMB and consumer startups generate far more early predictive data than enterprise
“In fact, those businesses generate a lot more data earlier on, right? So a series A business that has, that's in the enterprise space that has 20 or 30 customers, you can probably just phone all them. They may be YC friends. It's very difficult at that stage t…”
Left Lane adopts LTV-to-CapEx framework for four-wall retail investments
“I would say on the newer kind of four wall stuff, there is this concept of LTV to CapEx that we've been adopting. That's kind of interesting or LTV to CapEx plus sales and marketing, which is essentially your cost to acquire customer is building that four wall…”
Fiedler: Absolute NPS is misleading without measuring relative NPS delta
“I think a lot of people focus on objective NPS. Like you, we have an NPS of 90, and that's not that great if the NPS in the incumbent industry is 87, right?”
Left Lane exclusively promotes partners from within rather than hiring externally
“We don't go externally and hire with recruiting firms to poach other partners. That's a similar, that's a strategy that we did take from the insight days where we promote from within.”
Fiedler: Beverage packaging is reaching a tipping point against shipping liquid
“The way that we, what we consume and the way that we consume it on the beverage side in terms of packaging volume water and shipping it all over the place. I mean, it sounds common sense and we've been saying it for a while, but I think we're actually reaching…”
Left Lane Rejects Consumer Startups Entirely Reliant on New Customers
“If you are entirely reliant on new customers for your revenue and you can't really go to sleep for a year and be a decent sized business that next year, It's just not going to work, and it's not going to hold up in RIC.”
Fiedler: League One Volleyball de-risks pro league via 50 youth clubs
“What was interesting to us about League One is that underneath their hold co, they also are buying the top youth volleyball clubs globally, nationally. So they have 50 of those, and it creates cash flow, and a really stable business with which you can de-risk …”
Fiedler: Tech and AI will boost home services margins by 5-10%
“I think there's a lot of ways that technology can improve the operating margin of these home services businesses by five, 10, 15%, maybe not 15. And there's just a hugely long tail of fragmented service providers in, in all of these industries that can get rol…”
Left Lane builds positions in one out of three or four Series A investments
“We execute a position building strategy where we look specifically for series A's early traction, Building, getting minority ownership into those businesses and then with support and getting them to that next phase where we can hopefully generally one out of t…”
Appearances (1)
| Episode | Date | Speaking time |
|---|---|---|
| America's New Consumer: CPG, Sports, Four-Wall | Jason Fiedler, Left Lane Capital · Source | Nov 8, 2024 | 28m |