Fiedler: Beverage packaging is reaching a tipping point against shipping liquid
Jason Fiedler · America's New Consumer: CPG, Sports, Four-Wall | Jason Fiedler, Left Lane Capital · Sourcery with Molly O'Shea · Nov 8, 2024 · at 26:47
Jason Fiedler, Managing Partner at Left Lane Capital, discusses shifts in consumer behavior away from single-use bottled liquids toward alternative beverage formats like powders.
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“The way that we, what we consume and the way that we consume it on the beverage side in terms of packaging volume water and shipping it all over the place. I mean, it sounds common sense and we've been saying it for a while, but I think we're actually reaching the mass tipping point where consumers are going to actually start to make change.”
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