Brand-Owned Content Studios From GoPro, Marriott, and Pepsi Will Accelerate
Peter Csathy · 20 VC 007: The Evolution of Content and the Venture Capital Industry with Peter Csathy · Jan 26, 2015 · at 14:35
Peter Csathy, CEO of Manatt Digital Media Ventures, explains how corporate brands are shifting away from traditional advertising to building and monetizing their own media studios.
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“And we've now seen that GoPro is going that same direction. You're seeing Marriott Hotels, of all things, has just significantly financed its own studios to do exactly the same thing, and Pepsi is making those noises, and so that is a trend that I absolutely see accelerating in 2015 as well.”
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