GoPro

“And we've now seen that GoPro is going that same direction. You're seeing Marriott Hotels, of all things, has just significantly financed its own studios to do exactly the same thing, and Pepsi is making those noises, and so that is a trend that I absolutely s…”

“GoPro has, is already a lifestyle, but it's a hardware company to date, although we're all creating great video on it, but GoPro hasn't been able to harness it itself. GoPro will become a media company.”