Csathy: Red Bull Website Features No Energy Drinks
Peter Csathy · 20 VC 007: The Evolution of Content and the Venture Capital Industry with Peter Csathy · Jan 26, 2015 · at 13:58
Peter Csathy, CEO of Manatt Digital Media Ventures, discusses how major consumer brands are pivoting from traditional advertising to lifestyle media publishing.
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“Red Bull is, if you go to the Red Bull website, it's no longer, it's not, you won't, you will not see an energy drink anywhere on that website.”
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