Csathy: Massive media and brand M&A in digital content will continue in 2015
Peter Csathy · 20 VC 007: The Evolution of Content and the Venture Capital Industry with Peter Csathy · Jan 26, 2015 · at 10:59
Peter Csathy, CEO of Manatt Digital Media Ventures, predicts continued acquisition activity in digital media and MCNs by major media companies and brands in 2015.
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“The proliferation of the multi-channel networks, and we saw accelerating massive M&A in 2014, and I absolutely believe that's going to continue in 2015, because the major media companies, and others, by the way, such as significant brands, are going to want to play on On that platform that they haven't played effectively in yet. So that's why you saw Disney buy maker studios for up to a billion dollars. There's going to be more of that because of this understanding that a full generation is engaging primarily on a very different platform than ever before.”
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